Senior Manager, Brand Engagement, Airlight Pro

Job Title: Senior ManagerBrand Engagement Airlight Pro, US Marketing - L’Oreal Professionnel

Division: Professional Products Division

Location: New York, New York

Reports To: Category Head, Beauty Tech Marketing

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:

L’Oreal Professionnel is looking for an entrepreneurial-minded and highly motivated Brand Engagement manager to help drive best-in-class marketing programs for a new beauty tech launch in the US. This launch is a top growth priority for the division. The person in this role will direct and execute all influencer relations and content, PR and eventing and will work closely with the Category head to execute media campaigns to grow this new category with both professionals and consumers.

Key responsibilities include:

• Manage relationships, contracts and core activities with pro and consumer influencer relationships for this new category
• Manage agency and execution of all PR and seeding activity
• Work closely with Category head and media agency to execute media campaigns.
• Closely collaborate with cross-functional partners from marketing, education, creative, paid social as well as CDMO teams to amplify and support launch and ongoing campaigns
• Measure engagement using analytics tools (i.e. Traackr, Rival IQ, Netbase)
• Manage outside agency partners

What We Are Looking For:

• 5-7 years of experience developing, managing and growing a brand’s social media platforms
• Solid understanding of social media analytics
• Excellent verbal and written communications skills
• Enthusiastic attitude and flexibility to adapt and pivot based on data and brand needs
• Passion for social media, influencer and PR
• Creative, innovative thinker
• Ability to manage multiple complex projects simultaneously
• Ability to work under pressure, in a fast-paced, growing organization with evolving priorities
• Self-motivated and capable of working with minimal supervision
• Knowledge of social media and influencer best practices and legal guidelines

What’s In It For You:

• Salary Range: $119,900-$170,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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