Address
Form of workWe are seeking a highly driven Senior Lifecycle Marketing Manager to join our team at Instawork. The Senior Lifecycle Marketing Manager will be responsible for owning the channels that we use to communicate with our existing customers as well as campaign/journey strategy and execution.
What You'll Do
- Be the owner of our Lifecycle Marketing channels (email, SMS, push notifications and in-product placements).
- Plan and execute journeys and ad-hoc campaigns to drive feature adoption, funnel progression, and increase LTV of our Partners and Professionals, working closely with the product marketing team.
- Evaluate and optimize our current customer journeys (e.g. onboarding).
- Track and report on campaign performance.
- Be the driving force behind implementing additional datapoints and events on our marketing platforms, working closely with our product and engineering teams.
- Stay on top of industry developments and their implications for Instawork e.g. the imminent stricter anti-spam rules for Gmail and Yahoo!
- Set and enforce guidelines and best practices for other teams at Instawork who use our Lifecycle Marketing channels.
Who You Are
- 5+ years of marketing experience with at least 2 years experience in lifecycle or email marketing including campaign strategy/development, journey building/optimization, segmentation and A/B testing.
- Experience with Iterable, Appcues, Branch and intermediate SQL knowledge preferred but not required. If you don't have intermediate SQL skills, basic knowledge with a willingness to learn is fine.
- Strong analytical skills and the ability to use data to inform decisions.
- Track record of developing strategy AND strong execution
- Excellent communication skills and the ability to effectively communicate with cross-functional teams.
- Intellectually curious, empathetic, and driven to solve hard problems
- Ability to thrive in a fast-paced startup environment. Comfortable making decisions amidst ambiguity, a strong bias for action.
- Adept at and enjoy partnering cross-functionally across teams.
- Passionate about our mission to empower underserved hourly professionals and pioneer the future of work
For CA and NY based applicants:
- The base salary for this position is $140,000 - $167,000
- This position is eligible for equity in the form of stock options
- This position is eligible for Instawork benefits, including:
- A variety of medical, dental, and vision plans with coverage beginning on the date of hire
- Flexible paid time off
- At least 8 paid company holidays annually
- Home office stipend
- Phone stipend
- Commuter stipend
- Supplemental pay on qualified leaves
- Employee health savings accounts (HSA) contribution
- Flexible spending plans
- 401K plan
- Perkspot - discount program through Lumity
A variety of factors are considered when determining someone's compensation including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed above.
Instawork Values
- Bias for Action -- We are a growing team and an evolving product. We want a team of do'ers to drive the company forward, even if it means making decisions with incomplete information or being wrong.
- Act Like an Owner -- Treat this company as though it is your own. Execute on the fundamentals, and act creatively to drive growth. Your ability to drive impact in any part of our company is only limited by your courage and conviction, not your job title.
- Always Be Learning -- We are changing an entire industry. We strive to learn from each other and get better each day, week, and month, so that our team's learnings can compound and we can all improve, together.
- Empathy, Trust, Candor -- Empathy for our business partners and professionals means we put ourselves in their shoes. Empathy for our colleagues means we are always upfront and honest with each other, which comes from trust.
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