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Form of workDescription
The Manager, Lifecycle Marketing reporting to the Director, Retention Marketing, will be responsible for driving LTV by translating customer data and insights into a holistic journey across the customer lifecycle.
Responsibilities:
- Develop an overall Lifecycle Marketing strategy to engage 1800flowers prospects and customers with relevant, timely, and targeted communications.
- Optimize existing programs centered on new customers, recent browsers and occasion reminders to increase retention
- Leverage customer data to launch new journeys around customer winback, loyalty programs and affinity cohorts
- Explore, test and launch strategies to optimize push, SMS and in-app messaging channels with the goal of creating more engagement and delivering higher LTV
- Explore the use of incentives, as well as different creative tactics, in Lifecycle Marketing with a focus on driving incremental ROI and increased gross margin
- Work closely with analytics team and partners to build and leverage customer centric models that could help drive repeat buying
The expected salary for this position is $80,000 - $100,000. The actual compensation will be determined by experience and other factors permitted by the law.
Requirements
Qualifications/Requirements:
- 6+ years of experience in digital marketing with at least 2+ years of experience directly in email marketing
- Experience in push, SMS and in app messaging a plus
- Experience creating marketing communications and calendars that deepen customer relationships.
- Expertise with customer segmentation, engagement marketing, targeting, and database marketing methods.
- Bachelor’s degree
- Proficiency in Excel a plus
- Strong analytical skills and a proven history of applying data to drive marketing initiatives
- Excellent time management skills with exceptional attention to detail
- Desire and demonstrated ability to multi-task and meet tight deadlines
- Self-motivated and energetic individual with a high level of initiative and thrives working a fast-paced, challenging digital environment
About Us
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help customers express, connect and celebrate. The Company's e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl's Cookies®, Harry & David®, PersonalizationMall.com®, Shari's Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman's Bakery®, Vital Choice®, Stock Yards® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad range of products and services designed to help members grow their businesses profitably; Napco, a resource for floral gifts and seasonal décor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice's Table®, a lifestyle business offering fully digital live streaming floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among the top 5 on the National Retail Federation's 2021 Hot 25 Retailers list, which ranks the nation's fastest-growing retail companies, and was named to the Fortune 1000 list in 2022. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit 1800flowersinc.com or follow @1800FLOWERSInc on Twitter.
