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Form of workJob Description
The Senior Marketing Executive/ Physician Liaison is responsible for building and nurturing relationships with referring physicians, medical practices, and healthcare professionals in the Bakersfield area to promote and enhance the services offered by the Heart Vascular Center. This role serves as a key link between the center and external healthcare providers to increase patient referrals, improve communication, and support the growth and success of the center.
Responsibilities:
- Develop and maintain relationships with physicians and medical professionals in the community
- Act as a liaison between the medical practice and referring physicians
- Promote the services and specialties offered by the medical practice to physicians and their staff
- Coordinate and schedule meetings, presentations, and events with physicians
- Provide education and training to physicians and their staff on new services, procedures, or technologies
- Gather feedback from physicians and relay it to the appropriate departments within the medical practice
- Stay up-to-date with industry trends, competitor activities, and changes in healthcare regulations
Requirements:
- Bachelor's degree in business administration, Marketing, or a related field (preferred)
- Previous 5+ years experience in Healthcare Sales or physician relations (preferred)
- Strong communication and interpersonal skills
- Ability to build and maintain professional relationships
- Excellent organizational and time management skills
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
- Knowledge of medical terminology and healthcare industry trends
