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SalaryAt DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
As a Senior Graphic Designer specializing in digital creative strategy and art direction, you will play a pivotal role in shaping and executing our visual brand identity across various digital platforms. You will collaborate closely with cross-functional internal teams and agencies to develop and execute creative solutions that engage our target audience(s), convey our brand message, and drive meaningful results. This candidate will ideally have expertise in the golf industry and culture, and/or prior experience designing about this topic. Art Direction and Digital Creative Strategy:
Develop and execute comprehensive digital creative strategies (ie: Paid Social, OLV, Organic Social, Display) that align with the company's goals and objectives.
Lead the creative direction for digital projects, guiding the visual style, tone, and messaging to ensure consistency and relevance across all digital channels.
Collaborate with photographers and art direct photoshoots to ensure the creative vision aligns with the overall digital strategy. Provide guidance on composition, lighting, styling, and visual storytelling to achieve high-quality and on-brand imagery.
Lead video production efforts, collaborating with videographers and directing video shoots to ensure alignment with the overall creative strategy. Provide guidance on shot composition, lighting, pacing, and storytelling to create visually compelling video content.
Understand and implement digital channel best practices
Cross Functional Teammates:
Support Creative Managers with development of creative campaign themes, standards and deliverables.
Collaborate effectively with other Designers, Marketers, Copywriters, and Developers to bring creative visions to life.
Coordinate work resources from the creative group to ensure efficient turnaround and alignment of creative development to strategy
Talent Development:
Be the subject matter expert on all systems and processes used within Graphic Design and share experiential knowledge with the members of the team. Participate in special projects, key initiatives, and system updates as requested by Director of Creative.
Mentor, train, develop and manage day-to day activities of pooled group. Encourage others to seek opportunities for different and innovative approaches to addressing problems and opportunities; facilitates the implementation and acceptance of change within the organization.
Athlete Focus:
Champion the athlete in all thought process, creative, design, and final products.
Take corporate identity elements and incorporate them across all materials for a consistent athlete experience.
Industry Trends:
Stay up-to-date with industry trends, technologies, and design best practices to continually elevate our digital creative efforts.
Collaborate with AI and machine learning specialists to integrate AI technology into the creative process. Leverage AI tools and platforms to assist in generating innovative and data-informed creative content, while ensuring that the output aligns with the brand's vision and objectives.
QUALIFICATIONS:
Bachelor's Degree (BS or BA) in Art/Graphic Design, Business, Marketing, Communications or related field
5-7 years of experience delivering creative solutions from concept to final execution; strong portfolio; leader of people preferred
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Targeted Pay Range: $67,100 - $109,000. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.
