Senior Event Marketing Lead

Overview
Are you passionate about developing and executing a global events strategy that will help drive awareness and adoption of Microsoft Advertising to all segments of our global advertising business? Then the Microsoft Advertising (MSA) Senior Event Marketing Lead role is for you!
This role sits on the MSA Experiential Marketing team and will be responsible for supporting and executing our global integrated events strategy and mix of industry engagements across all geographies that align with our brand value proposition. The marketer will build consensus across key stakeholders to drive worldwide adoption of our marketing strategies, campaigns, and execution plans. You'll be required to manage allocation of resources, ensure a cohesive, integrated event strategy, adhere to our overall marketing strategies, drive global alignment and execution, and mitigate for strategic and activation risks, to drive increased awareness and engagement.
You will have advertising and search functional knowledge, presentation skills, effective and visible online advertising industry participation, and a mature understanding of online advertising products and tools.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
The Microsoft Advertising Marketing team is looking for an experienced Marketer responsible for supporting the global integrated events execution strategy building off our brand messaging, business priorities and product solutions to drive awareness and engagement across all customer segments of our global business.
The core function of this role is to execute on coordinating a holistic events strategy across audiences, delivering client experiences that drive awareness and engagement for MSA.
Influence Chief Marketing Officer/Marketer audiences through client-direct engagements, industry organizations, partner and marquee first-party events.
Work with stakeholders across MSA and other relevant business divisions to create, curate and deliver experiences to build brand health, lead nurture, acquisition, platform engagement, feature adoption and revenue.
Lead from a People First perspective, and have an obsessive curiosity for our clients' needs, informed by data and insights to change perceptions and influence client behavior.
Build experiences for scaling across multiple channels and geographies, with a focus on marketing engagement measurement, optimization and operational excellence.
Passion and love for global, modern and inclusive marketing and an ability to innovate and unlock new growth opportunities for the business.
Other Key Responsibilities:

• Support global experiential marketing strategy, plan development and operational excellence
• Global impact KPI measurement and reporting
• Global operations & budget management
• Ensures alignment with brand, products and business priorities
• Drives optimization of cross team collaboration and engagement
• Owns understanding and representation of local/regional business prioritization and marketing objectives
• Builds inclusive customer experiences

Other

• Embody our Culture and Values

Qualifications
Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience

o OR equivalent experience.
Additional or Preferred Qualifications

• Adaptability
• Ability to function in an environment with some ambiguity
• Cross-group collaboration
• Customer-centric
• Drives for results
• Influence for impact
• Modern storytelling
• Insights and analysis
• Industry expertise
• Operational excellence
• Executive communication skills
• High interpersonal awareness

Field Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $101,200 - $194,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $130,000 - $213,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
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