Marketing Manager, Conferences & Events

Our Conferences and Events Group has a great opportunity for an entrepreneurial, self-motivated, marketing and development professional to join a strong team. This individual will be a Marketing Manager for a growing conference and events business at a key moment when we are building our moment through our robust portfolio of in-person and online events.

Primary job functions:

• Develop, implement and manage all tactical marketing campaigns through the use of email, SEO/SEM, social media channels (paid and organic) and emerging marketing modes and technologies;
• Manage industry and content partner relationships to extend marketing reach;
• Manage activities necessary to ensure achievement of attendee revenue and profit objectives;
• Analyze and present metrics on campaigns, performance and pacing, and recommend shifts in strategy/direction, continually refreshing campaign concept to drive registration conversion;
• Work closely with the group’s Programming, Sales, Events and Research functions to strong storytelling and executional excellence in all marketing activities
• Manage and build event marketing database, including acquisition campaigns, data collection, database management and customer messaging;
• Develop strong understanding of the diverse markets Arizent serves; leverage insights from audience development and editorial/programming to engage target segments;
• Oversee outside relevant service partners;
• Develop content with the Studio onsite at events for future marketing endeavors (e.g., attendee/sponsor testimonials), Travel about 5-10%.

Required qualifications:

The ideal candidate for this position should have a Bachelor’s Degree and a minimum of 3-5 years of marketing experience. The individual will be a self-directed, entrepreneurial marketing and development manager with relevant industry background and experience, a strong revenue-generating track record and excellent communication and presentation skills. More specifically, this individual must possess most, if not all, of the following:

• Demonstrated track record of meeting or exceeding marketing revenue and profitability targets while developing and executing sound marketing strategies and tactics;
• Demonstrated high energy, strong work ethic and bias for action; known for a resourceful, entrepreneurial approach to customer-centric solutions;
• Fast paced, hands-on business style focused on delivering budgeted revenue;
• Must be highly organized and able to coordinate and prioritize a high volume of projects, multiple tasks and time requirements without daily supervision while keeping supervisor apprised of progress or changes to plans, creative, timing, measures and budgets;
• Excellent planning, presentation, organization, and communications/ listening skills with a strong attention to detail;
• Understands marketing plan and objectives, including key campaign components (contact plan, marketing plan, segmentation and value proposition);
• Insight-oriented, ability to think independently, constructively and critically to improve products, programs, services and processes;
• Understands lead times, maintains schedules and executes marketing projects within scope of work and on deadline;
• Highly collaborative, working constructively with others in carrying out regularly assigned duties and special projects;
• Strong copywriting and editing skills.

Why Join Arizent?

At Arizent, we believe that diversity is not just a policy; it's a source of strength and innovation. We are committed to fostering an inclusive workplace where all employees feel valued, respected, and empowered to bring their authentic selves to work. Our inclusive culture encourages individuals to reach their full potential. Our dedication to diversity and inclusion is reflected in our Employee Resource Groups (ERGs), which play a crucial role in creating a supportive and enriching work environment.

We offer a competitive compensation and benefits package. Applicants are invited to state their salary expectations in their cover letter. Salary determination will be based on factors such as the candidate's work experience, knowledge, skills, and geographical location. Our generous benefits package includes medical, dental, and vision coverage; disability and life insurance. In addition to holiday pay, we offer parental leave, paid vacation, sick, personal, and mental health days. A 401k program; a pretax transportation payment program and a fitness reimbursement program.

As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, height and weight, protected veteran status or any other protected status.

To apply for the position, please submit your resume and cover letter. We look forward to welcoming diverse and talented individuals to our team!