Senior Brand Manager, Critical Care

For over 50 years, the Critical Care business within Edwards Lifesciences (NYSE: EW) has operated at the intersection of groundbreaking medical innovation and improved patient care. Put simply, we exist because we’re committed to creating a world where every patient who should be monitored will be monitored with smart technology.
With this impactful vision in mind, we are now embarking on becoming an independent business from Edwards, a process that we currently expect to be completed by January 2025.
As Critical Care transitions to an independent company, we will continue to benefit from the expertise and experience of 4,000+ dedicated global employees, a vibrant innovation engine with strong investment in our future pipeline, and strong sales growth and profitability. We are well-positioned to build upon our category leadership as we continue to launch new solutions powered by A.I. to clinicians, and expand into new care settings.
So, if you're a dynamic and passionate person who is eager to contribute to an innovative, industry-leading advanced monitoring company we invite you to explore our career opportunities. Those who choose to join us will be part of a ‘once-in-a-lifetime’ journey to improve the quality of care and outcomes for millions of patients around the world.
For further detail on the spin-off from Edwards Lifesciences, please consult this 2023 Investor Conference Presentation, pages 89-99 :
The Global Brand Manager will lead key global initiatives, product launches, and market development campaigns. This individual partners with global & regional Product Managers and Professional Education teams to develop relevant and robust campaigns and initiatives. Keeping clinicians and patients top of mind is critical to bringing our strategy, communications, and experiences to life in ways that resonate with our customers around the globe. This role will report to the Sr Director of Global Brand Strategy and Digital Innovation.
You'll make an impact by...
Developing and manage brand initiatives and associated marketing communication programs which support key BU initiatives, product launches and market development efforts
Collaborating with Regional Marketing teams to develop regionally relevant, robust marketing and promotional programs, which ensure a consistent customer experience across all touch points
Partnering with global product marketing on new product development to develop positioning, value proposition, messaging platform, and product names
Gaining insights from market research to inform marketing initiatives
Coordinate project management across multiple functions, including key stakeholders (e.g., product management, convention management, clinical affairs, legal and regulatory affairs), to ensure timely and accurate completion of projects
Exploring and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics
Overseeing creative agency partnerships. Manage agency priorities and approve expenditures within budget guidelines
Applying consistent execution of Edwards' corporate brand marketing guidelines and trademark requirements
Acting as internal brand steward for Edwards' corporate brand and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
Managing assigned brand budgets
Developing department operational procedures and processes that foster effective communications and collateral
Monitoring metrics to track program effectiveness and ROI
Other incidental duties
What you'll need (Required):
Bachelor's degree with 8 years of marketing experience working with digital assets and digital channels or
Master’s degree or equivalent plus 6 years of marketing experience working with digital assets and digital channels
What else we look for (Preferred):
Strong marketing acumen including understanding and application of marketing frameworks, concepts, and principles
Substantial knowledge and understanding in applying brand strategy to communication challenges
Proven successful project management skills
Excellent communication skills and interpersonal relationship skills including negotiating and relationship management skills
Ability to drive achievement of objectives
Knowledge and understanding of marketing communication channels, with particular knowledge of digital channels
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Ability to lead projects with cross-functional team members, motivating and coaching others
Maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts.
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $115,000 to $163,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.