Senior Analyst, Web Analytics

Senior Analyst, Web Analytics
 
Location: Burbank, CA
Duration: 2 years with possible contract to hire
 
Description:

• Responsible for using analytic methods to implement business solutions and to support management decision-making.

 
Major Responsibilities:
- Under supervision, collects data and conducts quantitative and qualitative analysis
- Contributes to problem solving and process design efforts
- Assists in development of data collection and analytic tools
- Uses multivariate statistical analysis techniques to analyze data and produce preliminary reports
- Performs marketing campaign management activities using database management tools
- Ensure data integrity and consistency is achieved across relevant Sales and Marketing systems
 
Minimum Requirements:
- Bachelor’s degree is required. A major or minor in a quantitative discipline such as computer science, engineering, statistics or math OR relevant experience is preferred
 
Preferred Qualifications:
- Prior experience in database marketing, reporting, market profiling or general analytics
- Understanding of SAS, SPSS or other statistical analysis package
- Proven ability to interpret data and express implications of analysis to clients.
 
Qualifications:
- BA/BS degree required in statistics, economics, mathematics, or other quantitative discipline. Advanced degree preferred.
- 1-3 years’ experience in a quantitative business analytics analytics role, online analytics experience preferred
- Experience in the analysis of large data sets to develop insights and learnings (data mining)
- Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
- Experience building statistical models such as linear regression, logistic regression, time series, etc.
- Experience with statistical analysis and BI software such as SAS, SQL, R, Python, and Tableau highly preferred.
- Knowledge of visual techniques for data analysis and presentation
- Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy.
- Ability to work independently and in a team environment
- A self-directed individual who operates with focus and discipline.
 
Job Description:

• The Senior Manager of Analytics will develop our analytics strategy, data collection, analysis, and reporting. Candidate are a strategic thinker with strong analytical skills who will develop reports, analyze trends, present research and findings to a cross-functional team, and recommend improvements. Candidate will ensure site experiences are continually optimized to drive growth while identifying and prioritizing optimization and A/B testing opportunities. This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention.

 
Major Responsibilities/Function:
- Track, report and analyze website analytics and customer behavior to identify trends and put a spotlight on pain points impacting our customer.
- Work with the Analytics Manager and the media teams to create measurable online objectives and key performance indicators.
- Perform data mining, statistical analysis, and predictive modeling to identify actionable business insights.
- Generate insightful visualizations that help tell a story.
- Monitor and analyze digital marketing performance through reports and dashboards.
- Provide ad hoc analytical support as needed.
- Functional knowledge of multivariate testing to determine statistical significance and provide insights and findings that support changes to our website’s functionality, marketing practices and navigation.
 
Education:    

• Bachelors

As an equal opportunity employer, ICONMA prides itself on creating an employment environment that supports and encourages the abilities of all persons regardless of race, color, gender, age, sexual orientation, citizenship, or disability.