Sales & Business Development

West Pak Avocado is looking for an energetic, sales minded, go-getter to develop new and existing business who has a strong passion for the fresh produce industry, produce sales, market share growth, and company profitability.

Primary Duties & Responsibilities

The Sales and Business Development Representative will identify leads, research, and develop them and move them along the sales cycle toward a closing with a focus in retail, wholesale, and food service segments.

• Responsible for the sales, service, retention, and growth of customers.
• Manages customer price and volume quotes within the outlined parameters, including daily market quotes, short term advance quotes, Ad and Lid quotes, and contract program quotes. Must hold customers accountable for price, volume, and date range commitments.
• Performs customer demand forecasting by completing a rolling 5-week advance forecast for all customers with a weekly purchase frequency. Reviews forecast accuracy report weekly to improve performance and meets/exceeds expectations of management.
• Manages customers credit limits and accounts payables and assists the credit and collections specialist and VP sales and Business Development with customers credit limits, account payables, and short pays.
• Participates in monitoring aging product inventory and proactively engages with the planning and sales teams in selling aging and distressed products from all West Pak DC locations.
• Runs and reviews customer sales and price performance reports using the Microsoft PowerBI sales reporting database.
• Demonstrates the use of data to assist in making informed decisions and driving the business to meet company, sales team, and salesperson objectives.
• Organized and effective prospecting that leads to successful development, onboarding, and growth of new customers in the U.S.
• Identifies and qualifies prospective new customers in accordance with sales management parameters including purchase volume and frequency, pricing format & frequency, product mix that fits our size/grade curve needs, country of origin preferences, geographic location/s, value added services, financial/payment performance, and accessibility/communication ease.
• Creates effective methods of new customer development, retention and growth.
• Business travel for customer meetings, industry trade shows, and events.
• Prepares and executes quarterly and annual business reviews for the Sales Management Team.
• Consistently works towards the successful completion of annual bonus goal and development goal objectives.
• Active participation and contributions during daily sales team meetings.
• Collaboration with marketing team and sales analyst for customer presentations, business reviews, and joint-marketing promotions.
• Collaboration with avocado industry marketing associations.

Education & Experience

• Bachelor’s Degree in Business Administration, Marketing, Economics, or a related field
• Minimum 4 years of experience in fresh produce sales with a current customer base
• Experience and understanding of the U.S. retail fresh produce sector

Skills

• Bilingual Spanish and English preferred but not required
• A strong desire to win and beat the competition
• Strong negotiation skills
• Positive attitude
• Team player
• Outgoing personality
• A commitment to providing excellent customer service
• Excellent written, verbal, and interpersonal skills with the ability to engage customers on a consistent basis
• A strong sense of responsibility to act with integrity, lead by example, and promote the company in a positive and professional manner
• Competency in Microsoft applications including Word, Excel, and Outlook. Experience with programs such as Microsoft PowerBI, iTrade. Famous ERP, and Oracle Sales Cloud CRM is a plus
• Competency with LinkedIn and Instagram for customer networking, relationship management and promotion of company to targeted audience
• A proven track record of growth with current customer base and successful new customer development and retention

Salary Range:

The base salary we reasonably expect to pay for this role is: $80,000 - $125,000
The actual salary for this role will be determined by a variety of factors, including but not limited to the candidate’s skills and experience.
Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or cash bonuses that you may be eligible for based on your role and/or employment type.

Benefits/ Incentives/ Perks:

Benefits:

• Medical, Dental, Vision Insurance
• Company Paid Short & Long-Term Disability Insurance
• Company Paid Life Insurance
• Voluntary Life & Accidental Death / Dismemberment Insurance
• Flexible Spending Accounts-Health Care and Dependent Care
• Retirement Savings Plan 401(k)
• Employee Assistance Program
• Paid Time Off
• Holiday Pay

Incentives:

• Profit Sharing
• Bonus Potential
• Employee Development Training
• Safety Rewards

Perks:

• Discounts to local theme parks & events
• Farm Bureau Membership Discounts
• Gym Membership Discount
• Monthly Company Events (birthdays, anniversaries, & raffles)
• Free Avocado Fridays
• West Pak Pride Fridays
• West Pak Cares - On-site Wellness Events & Community Outreach