Regional Sales Manager
THE COMPANY:
ROLE AND RESPONSIBILITIES:
Key Responsibilities:
- Execute sales strategies with the goal of growing product(s) sales volume, increasing points of distribution, and new doors selling.
- Responsible for growing volume and distribution within their assigned market, this includes but not limited to wholesaler, sub-distribution, DSDs and alcoholic beverages network.
- Strategically select & visit key specialty accounts within assigned market.
- In-store execution of product positioning, shelf space, pricing, and merchandising.
- Develop customer relationships through category, product and financial awareness and education to drive adult consumers awareness, trial, and usage.
- Plan, organize, and execute sales strategies and territory plans.
- Develop SWOT and territory analysis and execute sales strategies against analysis with data driven decision making.
- Manage top performing doors within a designated geographic patch to call on established accounts and prospect new traditional and nontraditional retailers
- Execute merchandising for chain and independent convenience and Specialty stores
- Sell and execute commercial priorities with independent convenience stores, specialty retailers, etc.
- Work collaboratively within your sales district and region to drive the business objectives forward.
- Proficient and or adept at using today's sales technologies and software, especially CRM (HubSpot), to identify, analyze and act upon leads, opportunities, sales funnels, customer data.
- Selling and executing local, regional, and national Trade Marketing and branding initiatives into existing and prospective accounts.
- Achieving KPI's set for the company, regional team, and individual performance.
- Building deep 'Trusted Advisor' relationships with store managers / owners and distribution partner's sales teams by providing expertise and knowledge of the industry, retail strategies and sales tactics.
- Engaging in product training, demos, consumer awareness, and branding initiatives.
- Consistently representing yourself and applying company values in all business interactions.
- Drive growth of the business by opening new retail points of distribution (Distributors and Stores).
- Possibly attend trade shows and events to market the product.
- Possibly attend retailer and distributor product and sales training events.
- Drive retailer engagement and improve retailer satisfaction and advocacy.
- Create buzz and increase consumer demand for the product.
- Communicate plans to leadership. Be able to develop and present ideas / plans to gain approval for ideas as well as communicate results.
- Assess both successes and failures with actionable plans for continuous improvement.
- Minimum 1-3 years field sales experience.
- Experience in CPG, Spirits, Tobacco and/or consumer electronics a plus
- Experience in C-store, food service and or supplement distribution a plus
Key Attributes Necessary for Success
- Good understanding of a test and learn approach
- Willingness to operate out of your comfort zone in a new industry
- Great communicator using technology (PowerPoint, excel, teleconferences, etc.)
- Able to make data driven decisions
- Capability to discern important factors from noise in a busy role
- Proficiency, and aptitude of basic computer skills, and CRM software.
- Proficiency with and willingness to learn new sales technology and data analytics.
- Positive attitude and emotional IQ in a fast paced, growth, 'start-up', continually evolving environment.
- The ability to take initiative and be creative, while simultaneously taking direction.
- Willingness to learn and grow personally and professionally.
- Bachelor's degree or equivalent experience.