Job Description
REGIONAL MARKETING MANAGER
GENERAL DESCRIPTION:
This person will develop and execute marketing initiatives, measurements and analysis, and articulate results/insights of the marketing programs. As a key member of the Marketing team, this person will leverage advertising data and internal data to provide insights and information to make marketing programs optimally effective.
JOB DUTIES AND RESPONSIBILITIES:
- The right candidate will be a process-driven thinker who is comfortable taking initiatives for a continuous improvement mentality.
- Provide actionable and insightful information from marketing programs across all marketing channels. Assessing opportunities to improve customer profitability, validating, and tracking program performance,
- Develop and direct a variety of fact-based marketing tools and analysis that aid franchisees in driving traffic to their centers.
- Develop, maintain, and evaluate effective measurements and produce metrics for return on marketing investment analyses and data collection.
- Work with 3rd party marketing partners to evaluate program performance and provide insights to enhance ROI and marketing effectiveness.
- Control ROI with thorough and thoughtful optimization
- Work with franchisees and markets to optimize marketing spend.
- Guide franchise and markets as to their most effective marketing channels
- Improve traffic to centers via digital marketing as well as managing and supporting direct mail and saturated mail channels.
- Understand and provide support to franchisees on retention marketing.
- Complete analysis on retention marketing and assist franchisees on metrics.
- Work with agency partners to optimize and manage ongoing PPC campaigns.
- Prepare campaign performance reports and post-campaign analysis.
- Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues.
- Synthesize data into messages and very succinct presentations that aid in managerial decision making.
- Provide general marketing support to assigned regional advertising pools.
- Provide direction and input to assigned regional advertising pools to ensure that local and Regional Marketing strategy and direction is aligned with overall vision of national marketing strategies.
REQUIREMENTS:
2 years’ experience in marketing management in a corporate or agency environment.
2 years working experience optimizing and managing Google Ads campaigns.
Working knowledge of SEO, PPC, SMM and traditional marketing
Proven success developing marketing plans and campaigns.
EDUCATION/TRAINING:
Bachelor’s degree in advertising, Marketing, Communications, or related field required.
SKILLS NEEDED:
- Strong general knowledge of digital and traditional marketing
- Demonstrated ability to work directly with franchisees or other clients.
- Good working knowledge of SEO
- Strong proficiency in Excel a must
- Proficient in Excel, MS Access, and Microsoft Office products
- Good analytical and problem-solving skills
- Direct experience managing Google Ads campaigns.
- Impeccable attention to detail and strong ability to convert complex data into insights and action plans.
- Keen ability to visualize data through graphing/ charting/ information display skills (strong Power Point skills are essential)
- Excellent verbal and written communication skills
Powered by JazzHR
Bw7Bt9DeMK