Public Relations Specialist

We are looking for a PR Specialist to join our team and support our Mid-Atlantic region's Public Relations efforts. This role will work directly with Field Marketing, Divisional Management, and Corporate PR to deliver impactful messages that enhance our already leading brand throughout the Northeast and Southeast regions. The PR specialist will be responsible for the coordination and project management of all local PR activities in these regions including tracking contacts at local publications, drafting press releases and nominations, securing appropriate approvals, and tracking press hits. This role will also collaborate with marketing specialists across social media, advertising, and other channels to ensure strategies align to key Divisional priorities. To be successful in this role, you should be an expert at execution, a problem solver, and thrive in a fast-paced environment. This is a hybrid role that reports into the Sr. Team Manager, Field Marketing.

Key Responsibilities:

• Draft and distribute press releases and field incoming media requests from local reporters and other sources for relevant articles.
• Monitor local press activity and maintain media lists
• Manage review and approval process for all stakeholders Manage internal press release routing process and approvals including publishing content (news, events, etc.) to company website using Sitecore content management system
• Assist with the composition of nomination narratives for industry awards.
• Track PR metrics (media hits, press appearances, etc.) and produce basic reports.
• Maintain annual editorial calendars, track deadlines and pitch media
• Liaise with Divisional Leadership, Agents, Corporate PR department and Field Marketing teams Provide marketing support for ad hoc Divisional marketing projects as needed Utilize AP style in content development

Professional Experience / Qualifications:

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Writing, Advertising or Business
• 1 year minimum experience in Public Relations. In-house PR department, PR agency, journalism or marketing agency is a plus. Real estate, banking or financial services or brokerage industry experience is a strong plus.
• Excellent writing skills, strong verbal presentation skills, clear communication, and articulation abilities Meticulous attention to detail and a process-improvement mindset. Ability to organize multiple deadlines and perform multiple tasks concurrently while demonstrating flexibility and efficiency Demonstrated project management experience and strong collaboration skills.
• Must have or will be expected to become knowledgeable about the general Commercial Real Estate industry including terminology
• Superior knowledge of Microsoft O365 (Word, Excel, PowerPoint).
• Experience with task management software (Asana, Monday, etc.).
• Familiarity with graphic design tools such as Canva or MAXA is a plus.


#LI-MS

Founded in 1971, Marcus & Millichap (NYSE: MMI) is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing, research, and advisory services, with nearly 2,000 investment sales and financing professionals in 80+ offices throughout the United States and Canada.  

Marcus & Millichap closes more transactions than any other real estate investment brokerage firm in the nation. In 2022, the firm closed 12,272 transactions with a sales volume of approximately $86.3 billion.

The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area; the industry's most comprehensive investment research; a long-standing culture of information sharing; relationships with the largest pool of qualified investors; and state-of-the-art technology that matches buyers and sellers.