Public Relations Coordinator, Skechers Performance

Job Description

** JOB PURPOSE-**

The Public Relations (PR) Coordinator for the Skechers Performance division assists in the development and execution of PR-related activations and initiatives which expand the impact of sport and technical product as well as athletes. This position would help to further expand the Skechers brand, specifically its Performance division. This role also provides the Public Relations team with both administrative and operational support, ensuring the PR team remains organized while managing multiple projects at a time.

Essential Job Responsibilities

• Support and coordinate targeted pitches, specifically designed to secure placements, and create earned coverage opportunities for the Skechers Performance division
  • Pitches should target appropriate sport, fitness, sneaker, trend, and lifestyle media when applicable
• Help build Skechers brand through influencer and celebrity partnerships and seedings
• Assist in the development and execution of PR-related activations within the Skechers Performance division
• Stay in-the-know of relevant trends to utilize in pitches
• Stay in-the-know of relevant events surrounding Skechers Performance ambassadors and products
• Stay in-the-know of product and technology developments relevant to being the “Comfort Technology Company”
• Other duties as assigned

Press

• Support the planning and execution of PR marketing campaigns, ensuring alignment with brand messaging and target audience
• Maintain a strategic and creative mindset when developing pitches, providing event support, and assisting in PR-related activations and initiatives – all with the goal of helping to grow the Skechers Performance division
• Identify and execute brand integration opportunities for relevant sport events working within allocated budgets
• Identify and execute placements for key company initiatives pertaining to the Skechers Performance division
• Occasionally assist in media outreach for product placement (digital media, sport/trade magazines, blogs, vlogs, regional/national TV shows)
• Monitor media coverage, compile PR reports, and manage press clippings
• Scan/screengrab and file press placements for long lead, short lead and online media (daily)
• Organize daily hits in media monitoring portal, including Google alerts and manual searches (daily)
• Prepare and ship mailings for gifts, social posts, and new product launches to editors, celebrities, influencers, ambassadors, etc. as needed

Travel & Events

• Attend and participate in press events, tradeshows, openings, etc.
• Travel to key Skechers Performance events as needed
• Participate and support the annual Skechers Pier to Pier Friendship Walk
• Visit newsstands to purchase magazines and newspapers with press hits when needed

Organization & Administration

• Ensure documents are up-to-date to assist in PR forecasting and planning
• Coordinate PR calendars (master, seasonal pitch, BOBS from Skechers, ambassador posts, etc.)
• Maintain and build editor contact lists for print, online and broadcast media
• Assist in building a team rolodex of relevant sport/product wear testers, influencers, celebrities, and “sneakerheads”
• Support the planning and execution of PR events
• Organize daily hits in broadcast monitoring portal and delete irrelevant content (daily)
• Submit and log shoe orders including but not limited to press pulls, influencer giftings, athlete seedings, etc. to data entry
• Ship and manage inventory of press samples

Qualifications

** JOB REQUIREMENTS-**

• Ability to work on-site
• Ability to multi-task and prioritize effectively
• Exemplary organizational and time management skills
• Excellent communication skills (both written and oral)
• Strong attention to detail
• Ability to work effectively in a dynamic, quick-moving environment
• Working knowledge of popular culture and current fashion/footwear trends
• Working knowledge of basketball, baseball, golf, running, pickleball, and soccer
• Working knowledge of press outlets, including sports-focused online and print outlets
• Working knowledge of social media trends, principles, and influencer strategies
• High-level proficiency in Microsoft Office (Excel, Word, PPT, Teams, etc.)
• Proficiency with Adobe Photoshop and News Exposure
• Proficiency with PR Campaign Management software, specifically Cision
• Demonstrated interest in Public Relations
• Genuine and demonstrated interest in fashion, footwear, and fitness

** Education and Experience**

• Bachelor’s degree in Public Relations, Advertising, Communications and/or Marketing or equivalent work experience
• 3+ years of experience fashion, athletic, or footwear PR experience preferred
• Previous agency experience preferred
• Established contacts in fashion, fitness, charity, footwear and TV media preferred

Additional Information

** PHYSICAL** ** __****DEMANDS-**

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear. The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times.

All your information will be kept confidential according to EEO guidelines.

Pay range for this position is $67,000-$75,000/ year.

Benefits:

• Paid Parental Leave: including time for fathers and adopting parents.
• Short term & long-term disability and life insurance at no cost to the employee.
• Extensive medical, dental, and vision plans with multiple carries, including EPO, HPN and PPO plans.
• Competitive 401k plan and employer matching.
• Health Savings Account (HSA) and Flexible Savings Account (FSA) offerings.
• Paid vacation, sick, personal and holiday time.
• Pet Insurance available.
• Onsite wellness programs at company headquarters including fitness classes, acupuncture, and chiropractor.
• Employee stock purchase program
• Employee product discount of 50%; employee sample sales and family and friends discount throughout the year.
• Skechers Company Culture and growth strategy is deeply infused with internal career growth and opportunities for learning.