Project Manager - Intermediate

Overview:

TekWissen Group is a workforce management provider throughout the USA and many other countries in the world. Our client is a media and entertainment company that develops, produces, and markets entertainment, news, and information. It owns and operates a portfolio of news and entertainment television networks, a motion picture company, television production operations, a television stations group, theme parks, and a suite of Internet-based businesses.

Job Description:

Qualifications:

• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Economics/Finance, Math, Statistics, Computer Science, Information Technology, Marketing Analytics or related field
• Minimum of four years in a media or marketing analytics role; experience at a broadcast or cable network, advertising agency or primary research vendor/provider a plus
• Experience with either (or both) syndicated and custom brand impact and attribution partners.
• Examples include Kantar, EDO, Dynata, iSpot, LiveRamp / Data Plus Math, NCS, ListenFirst, and YouGov
• Primary research expertise across qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners / crosstabs
• Understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging
• Experience with conducting campaign effectiveness or attribution studies with walled gardens a plus (Meta, Snapchat, TikTok)
• Proficient in data visualization tools such as Tableau, Power BI and/or others, with a demonstrated track record of creating insightful dashboards
• Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus

Responsibilities:

• The Senior Manager will interact with internal clients, advertisers, agencies and measurement/research vendors to assist in the development and execution of research plans that evaluate overall campaign impact, as well as the impact and benefits of specific campaign elements, properties/programs and platforms.
• Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
• Create presentations that communicate campaign results, insights and recommendations in visually compelling formats
• Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
• Maintain normative database for client specific benchmarking
• Assist in the development of case studies
• Partner with internal and external stakeholders in support of enabling exposure data for measurement
• Work with senior Research management in evaluating new research tools and other data sources/vendors to understand capabilities and potential benefits to campaign measurement  
• Collaborate across client Insights & Measurement teams to deliver on organizational needs

TekWissen® Group is an equal opportunity employer supporting workforce diversity.

Job Types: Full-time, Contract

Pay: $45.00 - $65.00 per hour

Ability to Relocate:

• New York, NY 10020: Relocate before starting work (Required)

Work Location: In person