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Form of workThe AX Ad Operations team is seeking a Programmatic Trading Specialist to create, deploy and optimize omnichannel media campaigns in support of strategic accounts. The successful candidate has experience with the execution and measurement of programmatic media marketing campaigns across video, display and CTV/OTT environments. The individual possesses the ability to multitask and prioritize, and demonstrate a passion for testing and learning to drive measurable outcomes.
The Programmatic Trading Specialist will partner with our Client Services, Sales and Strategy teams to leverage AUDIENCEX's innovations and insights to find, attract and engage audiences throughout the customer journey. The individual will also work with the Platform & Data teams to contribute to the ideation and development of our technical roadmaps. The individual reports into and works closely with the Director of Programmatic Strategy to help in the development and implementation of campaigns, testing initiatives, optimization and product roadmaps.
Success in this role requires clarity of campaign objectives and challenges, defining strategic and tactical paths, and rigorous pursuit of campaign performance through measurement and optimization. The Programmatic Trading Specialist must be rigorously analytical, obsess over the impact of campaigns, and test and deploy new strategies.
(Current) Core Responsibilities
The job's primary functions and responsibilities, and the percentage of time they take up.
80% 1. Own strategy, execution and growth of your book of programmatic business through the creation, implementation, optimization and analysis of paid media campaigns across various buying platforms, including The Trade Desk, DV360 and others.
15% 2. Facilitate reporting requests and surface actionable insights.
5% 3. Maintain an understanding of industry trends and research industry-related media to educate client services teams and other operational departments
Time Zone Requirement:
•Eastern time.
Requirements:
•1-3 years working in digital, growth or programmatic marketing.
•Experience working with at least one demand-side platform (DSP) like The Trade Desk, Google Display Video 360, Simpli.fi, StackAdapt, Xandr, etc.
•Experience working with 1st party customer data, as well as 2nd or 3rd party data sources.
•Strong emotional intelligence with a focus on collaboration.
•Excellent time and project management skills.
•Expertise with creative image and universal pixels, as well as implementing those pixels in tag environments like Google Tag Manager or Tealium.
•Ability to run stock / basic reports in Universal Analytic and Google Analytics 4, plus build custom reports.
•Knowledge of creative trafficking and experience working with different creative formats, e.g., static images, HTML5, VAST, MRAID, etc.
$80,000 - $110,000 a year
