Product Marketing Specialist - Accessories

Company Overview
At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we're living up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer - safer communities, safer schools, safer hospitals, safer businesses - safer everywhere. We're building integrated technologies that help protect people, property and places. We're connecting public safety agencies and enterprises - enabling the collaboration that's critical for a more proactive approach to safety and security. We're committed to solving for safer every day because the work we do here matters.
Department Overview
Motorola Solutions has been on the cutting edge of technology for over 90 years. Our commercial and public safety customers are some of the most demanding people in the world. You trust your life to them, and they, in turn, trust their lives to us. We earn that trust daily by providing them with products and accessories that work reliably in the most demanding environments.
The Global Marketing Team's mission is to bring that story to life...to show the world what Motorola Solutions can do. From the smallest radio accessory to multi-million dollar infrastructure, we make sure that customers understand how our solutions can help them be the most effective and stay safe.
Job Description
A firefighter's microphone that can withstand 350° heat. A bone conduction headset that helps airport personnel hear over the noise of jet engines. A battery that's smart enough to extend its own life. Thousands of products. Hundreds of millions in revenue. This is your global marketing portfolio. You have the responsibility to recognize its value and tell its story. You can do this because you are a professional marketer who knows how to be compelling, concise, and make an impact. You can put together a strong marketing plan and then execute: prioritize features, create content, manage a creative agency, and collaborate with the eCommerce team. You are responsible for amazing products, and you have a worldwide audience. It's up to you to make sure they get it.
Product marketers are critical partners to the product management, regional marketing and go-to-market teams. As a product marketer, you will have to represent the market to the product team - the positioning, messaging, and a winning go-to-market plan. And you must also represent the product to your colleagues and to our customers: the positioning, key features, portfolio fit, future roadmaps and the reasons to buy.
Your Main responsibilities:

• Strategist
  Understand the product strategy and apply marketing best practices to drive sales.
• Subject Matter Expert
  Work with product and business development teams to understand the products, audiences and sales process to help create messaging and tools needed to drive demand in the market and support our sales teams. Develop key messaging and communications for trade shows, conferences and other events working with Regional Marketing teams.
• Content Creator
  Know how to relate features to customer outcomes and create compelling marketing copy. Lead development and maintenance of materials that include web pages, presentations, videos, blogs, literature, infographics, etc., working with agencies and designers. Own product packaging. Ensure that products in your portfolio are viewed as premium.
• Teammate
  Regularly sync with Global Marketing colleagues to ensure messaging is consistent across product and service portfolios. Work with partners in regional marketing and PR to ensure our story is consistently delivered through all communications channels. Work very closely with our web team to increase online exposure of your portfolio.

Your Key Work Partners:

• Product groups
• Regional marketing
• Regional sales
• Web/Digital marketing
• Communications and PR

Qualifications:

• Bachelor's Degree.
• Strong writing skills: clear, compelling, concise.
• Ability to connect with different audiences, including marketers, engineers, sales, customers.
• An aptitude for technology and ability to translate features into real-world benefits.
• Able to develop comprehensive marketing strategies and integrated marketing plans.
• Strong presentation skills (slide creation and speaking to audiences).
• Knows how to make marketing literature.
• Builds productive working relationships internally and externally.
• Thrives in a fast-paced, agile environment.
• Organized and systematic. Able to stay on budget and keep track of multiple simultaneous projects.
• Highly proficient with Office applications (Microsoft or Google).

#LI-MM1
Basic Requirements

• Bachelor's Degree

Travel Requirements
Under 10%
Relocation Provided
None
Position Type
New Grad
Referral Payment Plan
No
Our U.S. Benefits include:

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K with Company Match
• 9 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!

EEO Statement
Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or, any other protected characteristic.