Digital Content Specialist

Who We Are

As one of the fastest-growing on-the-go drinkware companies in America, we’ve got a reputation for doing great things. Our vision is simple - bring delight to eating and drinking. Delight is different to everyone. Whether it’s the perfect cup of coffee, or a water bottle that helps you crush your workout, our mission is to make it look great, function perfectly and cost less than you’d expect.

Delivering on this promise takes extraordinary efforts and exceptional people. Through our teams’ ingenuity and grit, we’ve created a place where the best ideas win, and they can come from anyone. Our culture combines the scrappy spirit of a startup with the perks of a market leader.

We believe the right way to design products starts and ends with two key ingredients: process + people. Process is the path that takes us from ideas to products that are on brand, on time and on budget. People are the secret sauce that adds ingenuity every step of the way. 

Together, we navigate each day with optimism, curiosity, a healthy sense of humor and a strong allergy to the word “no.” This desire for better, coupled with a deep understanding of consumers’ daily lives, gets us to meaningful delight.

About the Role

The Digital Content Specialist will play an active role in the development of Ello, ZULU, and Pogo’s content strategy and initiatives. Under the supervision of the Sr. Digital Marketing Manager and in partnership with External Agencies, the Digital Content Manager will lead content creation, test and measure all digital marketing initiatives, and optimize for what drives growth on all digital platforms.

What You’ll Do

• Develop and manage photo/video content that delivers intended messaging for each brand and supports marketing plans and key performance indicators. 
• Work with outside creative vendors to facilitate the creation of any photo/video needed for marketing campaigns, social content, and required retailer assets. 
• Create and execute all email marketing content for the Ello & ZULU brands.
• Conceptualize creative briefs for each photo and/or video shoot. 
• Communicate with the Marketing team to make sure all approved samples are sent to each vendor in timely-manner in order to hit specific retailer deadlines. 
• Work cross-functionally with the eCommerce and Design team to make sure content cohesively aligns with scheduled promotions, product launches, and more. 
• Analyze Klaviyo data monthly/quarterly to determine ways to improve each channel.
• Develop ad creative for paid social channels on a bi-weekly basis.  
• Maintain an organized production list of all current and upcoming video and photoshoots.
• Organize a running list of creative vendors to support each brand. 
• Keep up to date with industry best practices as well as emerging photography/videography/Digital Content and trends.

Who You Are

• Bachelor’s degree in Marketing, Journalism, Communications or related field. 
• 1+ years of experience creating digital assets, managing websites, and digital marketing projects.
• Experience with analytics, tracking and publishing tools, and strong ability to analyze and leverage data for impact. 
• Excellent written and verbal communicator who understands how to showcase our brands through different visual channels and multiple mediums.
• Extremely detail-oriented, organized, and can manage multiple priorities and meet deadlines. 
• Previous photography and/or videography skills a plus.

Benefits at Leapfrog

• 15 days Paid Time Off your first year, and an additional day each year thereafter, as well as company paid sick days, holidays and parental leave options
• Medical, dental, and vision insurance as well as commuter benefits and additional voluntary benefits
• Annual bonus payouts and up to a 5% 401k match for all eligible employees
• Yearly learning and development stipend
• Summer Fridays - from Memorial Day to Labor Day enjoy half days every Friday

Leapfrog Brands is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. 

Note: Leapfrog is currently operating under a hybrid work model, and this position will report on site to our Lincoln Park office at least 2 days per week. Please do not apply if you are not comfortable with a hybrid work model.

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