Address
Form of work
SalaryMillions of consumer-initiated tests are performed through our products and billions of data points are collected globally every day. With all this measurement comes countless ways to dissect and analyze our data, and plenty of exciting opportunities to optimize our broader strategy. When you work for us, you are using Ookla data and insights to further our mission to improve connectivity for all.
We are looking for a creative, collaborative, and strategically-minded Product Marketing Specialist to join our team. This role will serve as a critical link between Product, Sales, and Marketing and help ensure that we deliver the right solution to the right audience with the right message at the right time.
The ideal candidate will be self-directed and a proactive problem solver, while also valuing teamwork and collaboration. A background or interest in translating complex topics or data into approachable and easy-to-digest messaging is perfect for this role. Connectivity is changing the world–come help us fulfill our vision of creating better connectivity for all!
We are committed to providing you a flexible work environment where individuality, fun, and talent are all valued equally. If you consider yourself innovative, adept at collaboration, and you care deeply about the work you do, we want to talk!
Expectations for Success
- Develop and promote Product Marketing resources including case studies, guides, research articles, webinars, white papers, and videos, to effectively communicate the value proposition of our products
- Plan and execute cross-channel marketing campaigns utilizing content, email, web, social media, and ads to drive brand awareness, engagement, and conversions
- Maintain and expand competitive intelligence, including monitoring the market place, creation of battle cards, and research of related verticals
- Facilitate cross-departmental trainings to ensure messaging consistency and discipline
- Foster collaboration between Product Marketing and regional technical teams and analysts to identify and distribute use cases and messaging across Ookla's global teams
- Collaborate cross-functionally with product and sales teams to assist with successful product and feature launches
- Manage social media channels, create content calendars, and monitor performance metrics to optimize results
- Provide ongoing support to keep product collateral and sales enablement resources up-to-date
- Support as necessary additional initiatives driven by the Product Marketing team
Requirements
- 2-3+ years experience in marketing, communications, or a related field
- Excellent business writing skills with experience crafting compelling messaging for technical products
- Familiarity with Product Marketing principles, techniques, and best practices
- Experience managing social media content across platforms
- Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Team player with strong interpersonal skills and the ability to collaborate effectively across departments
- Creative thinker with the ability to generate innovative marketing ideas and strategies
- Experience working in B2B marketing not required, but a plus
- Proficiency in marketing automation tools and CRM systems not required, but a plus
- Experience in the internet or telecommunications industry not required, but a plus
- Successful completion of a background check
US Benefits
- 401(k) matching
- Unlimited PTO
- Employee Stock Purchase Plan options
- Health/dental/vision insurance coverage
- Wellness benefits (Calm app, gym reimbursement, ERG groups, etc)
- Employee Assistance Programs (EAP) (mental health, financial advice, legal guidance, and more)
- Maven Fertility options
- Pregnancy support
- Pet insurance
- Enhanced parental leave
- Disability coverage
We want to ensure candidates have everything they need throughout our application and hiring process. If you have any individual needs related to disability or accessibility, we encourage you to contact and let us know how we can best accommodate you.
