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SalaryProduct Marketing Specialist (Hybrid)
At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line – People, Profit, and Planet – by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us!
POSITION SUMMARY:
The Product Marketing Specialist will drive operational excellence in managing the Nespresso USA coffee machines portfolio. This involves meticulous execution of product launches, rigorous coordination of marketing activations, and enable the sales team with effective tools / product value propositions. The role demands strong project management skills, a keen eye for detail, and a commitment to delivering high-quality customer experiences. This is a hybrid role, supporting in our Manhattan HQ blended with some remote days on a weekly basis.
RESPONSIBILITIES:
Portfolio Management:
- Oversee the Nespresso coffee machines portfolio, ensuring optimal SKU performance
- Regularly review consumer feedback, ratings and reviews and sales data to identify areas for improvement
- Collaborate with Quality Team to address product-related complaints and maintain high product quality
- Work closely with the sales team to monitor and analyze sales performance, adjusting plan as necessary
- Conduct periodic deep dives into the category and portfolio to recommend changes or optimizations
Product Launch:
- Co-develop and implement comprehensive route-to-market plans with cross-functional teams for new machine launches
- Ensure all aspects of marketing activations, are aligned with overall product strategy
- Lead the execution for machine launches including maintaining the launch calendar, developing product presentations, creating memos, and organizing training sessions
Product Experience:
- Enhance the machine experience to drive consideration and purchase. This includes improving packaging, product PDPs, videos, descriptions, and visual assets
- Improve customer onboarding and satisfaction by updating machine quick start guides, onboarding videos and machine troubleshooting resources
Sales Enablement:
- Clearly communicate the value proposition of the products to the sales team and develop effective sales tools
- Collaborate with the sales team to manage machine distribution and develop targeted activations and promotions, ensuring the right offer/value is presented to consumers to drive acquisition
Second Life (Refurbishment) Program:
- Work on expanding the second life program to new models/SKUs and enhance performance tracking mechanisms
- Streamline the machine return process and develop attractive incentives to encourage program participation
- Implement marketing activations to drive awareness and adoption of the program
REQUIREMENTS:
- 3+ years Brand Management experience
- Bachelor's Degree preferably in Marketing, Engineering, or Business
- 3+ years experience in CPG, Kitchen Appliances or Consumer Electronics Industry, strongly preferred
- Estimated travel 5%
SKILLS:
- Highly organized and process oriented, with attention to detail
- Ability to work in a team and lead large meetings
- Ability to convert raw data into actionable insights
- Ability to identify when and how to escalate issues to management level
- Experience managing complex platforms/operations/processes preferred
The approximate pay range for this position is $90,000- $100,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.
Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefits packages may vary depending on the position. Learn more at:
About Us | Nestlé Careers (nestlejobs.com)
Requistion ID#
288793
Nestlé Nespresso USA is an equal opportunity employer and is looking for diversity in qualified candidates for employment. If you require an accommodation in order to view or apply to open position, please dial 711 and provide this number to the operator: 1-800-321-6467.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
New York, NY, US, 10001
