Product Marketing Manager, Allergy

Job Description
As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
Division Specific Information
The Immunodiagnostics Division (IDD) of Thermo Fisher Scientific aims to dramatically improve the management of allergy, asthma, and autoimmune diseases by providing healthcare professionals with advanced diagnostics technologies and clinical expertise. Our key businesses: allergy, autoimmunity, and systems.
Discover Impactful Work
We are looking for a Marketing Manager with experience in marketing or product management who can help support our US Product Marketing team. You will support a portion of our allergy product line to grow widespread adoption and utilization of our allergy testing through consumers, health care providers, and laboratorians. Our business is evolving rapidly to meet a dynamic healthcare market, so we need an agile marketer who can adapt and help us re-think our strategy and deployment of our products.
A Day in the Life
Our company is an exciting place to work right now. We are making big investments in our ability to be agile within the healthcare space and need dedicated people to help grow our business. In this role, you will have the following areas of responsibility:
Product Strategy-

• You will support our go-to-market strategy for specific allergy products and their appropriate expansion in the U.S. You will also be responsible for the pull-through and integration of our strategy and tactics through different marketing channels.
• You will also lead the launch and development of new allergy products coming to market. This includes pre-registration activities, internalization of FDA-cleared products, operations support, go-to-market approach, sales team deployment, and marketing activities to support new product growth and deployment.
• You will be the product guide and point person for your assigned allergy products to support sales, sales training, leadership, clinical and scientific affairs, operations, and national accounts.
• You will continue to evaluate our success in the market by tracking critical metrics and data to evolve our approach. You will be held accountable to continuously connect with leadership on strategic decisions and initiatives to support our yearly target metrics.

Sales Enablement -

• You will be in a position to be very influential with our sales teams. You will be their go-to person in the department to support all sales enablement activities.
• You will routinely engage with the sales team to gain customer perspective and insights. You will use market data and voice of customer intel to work with learning and development and sales leadership to craft our direction and future resource development.
• You will develop and implement high-value sales initiatives to grow your allergy product lines. This will include target analysis, segmentation, and distribution through sales platforms to achieve established goals.

Message Amplification -

• You will conceptualize, gain internal support, and implement any digital initiatives and campaigns in support of our allergy products. This will require the ability to influence without authority and lead cross-functional teams to optimally project manage your initiatives. Collaboration with agencies, content creators, marketing technology, digital teams, and global product teams is crucial.
• You will be responsible for building cohesive Product Marketing strategies including digital marketing, campaigns, conferences, email marketing, webinars, live events, & non-traditional channels. You will be tasked with thinking creatively about new and innovative ways to amplify our product message to educate consumers, healthcare providers, and laboratorians about our products.

KEYS TO SUCCESS:
Education

• Bachelor's Degree required-preferred education in an area such as business, marketing, or science.

Experience

• Successful track record in marketing, business development, or similar roles.
• Experience with multi-channel market-based campaigns including messaging, programs, and tactics to drive awareness and adoption.
• Experience in the healthcare industry, diagnostics, biotechnology, medical device, sales, pharmaceutical industry, or similar environments.

Ideal Knowledge, Skills, Abilities

• Strong project and task management skills.
• High-energy self-starter with a high level of initiative and a hardworking mentality.
• Excellent verbal and written communication skills.
• Interest in making complex things simple and extracting key messages.
• Experience working well with cross-functional teams.
• Outstanding relationship-building skills and internal networking. Teamwork and engagement are key in this role as you are working on multiple projects across the organization and marketing department.
• Capability to effectively understand, influence, and communicate with internal customers (senior leadership, sales, scientific and medical affairs), and external parties (customers, prospects, key opinion leaders, industry experts).
• Demonstrated ability to deliver effective presentations.
• Excellent at storytelling and crafting value propositions.
• Ability to understand customers and organizational needs and translate them into effective marketing materials and strategies.
• Ability to supervise, analyze, and report on the efficiency of strategies, tactics, programs & materials via metrics dashboard to adjust tactical plans to increase success.
• Ability to grasp new concepts quickly and retain information.
• Strong business acumen
• Great focus and attention to detail.
• Effective problem-solving skills and analytic ability.
• Can make decisions in a fast-paced environment without all the information needed.
• Can model and support the development of effective internal and external tools. Has a tendency to seek out process improvement opportunities.
• Can facilitate market research and conduct analysis on market segments, market trends, growth rates, business trends, and expansion opportunities to identify efficient areas of strategic focus.
• Thrives in an agile, dynamic work environment and can change directions quickly when needed.
• Proficient in Word, Excel, and PowerPoint.

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
Apply today! http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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