Job Description
Join the Market Leader in Electric Power Trading Solutions
The electrical grid is the largest and most complicated machine ever built. Yes Energy’s industry leading electric power trading analytics software provides real time visibility into the massive amount of data that is generated by the North American electrical grid every day. Our unique and innovative view of the data informs real-time trading decisions, and mid to long-term investment decisions that keep utility prices low, support the energy transition, and the grid up and running. It’s both challenging work and work with a purpose.
Be a part of our successful, growing business.
We’re seeking to fill our full time Product Marketing position immediately in one of our core locations: Boulder, CO (HQ), Chicago, IL, Boston, MA or Houston, TX.
Position Summary
Product marketing is a core element of the overall marketing process. This role helps drive understanding and awareness of product offerings by owning and leveraging market insights, competitive analysis, product positioning, naming, objectives and metrics, and overall go-to-market (GTM) strategy.
Product Marketing includes positioning products, crafting messaging, and developing/launching sales enablement tools as well as acting as “voice of the customer”, gaining a deep understanding of their needs and desires in order to address questions around the product, the target customers, and how to reach those customers.
It is a cross-functional role, requiring close collaboration with Product, Sales, and Operations. It requires the translation of customer needs into inspiring solution stories, new ways to engage the audience, and strategies for campaigns that deepen connections.
Responsibilities:
Work closely with Product and Sales teams to describe product offerings and develop messaging frameworks, and value propositions that resonate with select customer personas
Develop and evolve segmentation, targeting, and positioning for each solution/offering
Contribute to GTM strategy to ensure development of the appropriate mix of content and channels to drive acquisition and onboarding
Educate both internal and external stakeholders on solution/product features, benefits and their differentiators (with the Product team)
Translate customer needs into inspiring solution narratives to fuel expansion into new markets and personas, and strategies for campaigns that deepen connections and drive opportunities for sales engagement
Build marketing programs that bring insight around and articulate the value of solutions in the context of customer needs and collaborate on campaign development to drive demand
Define sales collateral and other sales enablement tools that align with the buying process and help move prospects & customers through the sales cycle
Use insights and data to inform user narratives and programs that improve the client experience leading to user growth and product awareness and adoption
Speak and present both internally and externally to promote the story of the product
Assist with the formulation of ABM campaigns for targeted segments
Successfully work cross-functionally with Product, Sales and Customer Success to ensure proper targeting, onboarding, and experience for customers
Leverage data (e.g., dashboards, tactical metrics, organizational KPIs) to understand engagement and product usage across the funnel and identify points to drive deeper engagement
Conduct ongoing market analysis to secure understanding of market demands, competitive landscape and inform definition of solution/product differentiators
QUALIFICATIONS
Education & Experience
5+ years of experience in Marketing within the B2B technology space, with at least 1-3 years of experience in a Product Marketing or Product Management role
Skills & Abilities
Proven track record of executing successful product launches
Exceptional project management skills
Growth-oriented, customer-centric, strategic mindset
Self-starter who thrives in a fast-paced environment, at ease and calm with frequent pivots in priorities
Proven experience engaging technology customers
Preference for working in a collaborative, cross-team capacity
Easily manages change, with a passion for innovation and creative problem solving
Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure
Ability to quickly learn and become fluent in new technologies
Excellent internal and external written and verbal communication skills and ability to sell ideas well through creative & innovative presentations
Strong desire and willingness to learn
Ability to develop, organize, update and maintain documentation
Ability to effectively prioritize and manage time to address multiple responsibilities in a fast-paced, professional environment
Excellent communication and interpersonal skills
Nice to Haves:
Experience in SaaS, data analytics, or data science
Knowledge and experience in the energy industry, ideally in the North American Power Market
Note: While energy industry experience is helpful, it is not required. What’s more important is a willingness to learn new things and immerse yourself in a technical but fascinating industry.
Experience working with an early stage company with 250 or fewer employees
Demonstrated ability to leverage research to develop messaging and programs that drive user adoption
Ability to tell a visual story through the creation of graphics and infographics
About Yes Energy
Overview
Yes Energy delivers real-time market data and electric power trading decision solutions. Over 1,000 market participants use Yes Energy solutions daily. The business is a leader in all aspects of information content collection and management, as well as in developing and delivering data and market analytics solutions. Since its inception in 2008 Yes Energy has become a trusted and respected supplier of innovative and reliable solutions focused on the needs of power market analysts, traders and trade managers. Yes Energy has a team of over 200 amazing professionals located across the United States, Europe and Asia.
Culture
Yes Energy has been named as one of the Best Places to Work in Colorado and we have the culture to prove it. At Yes Energy we care about saying “Yes” to customers. We like to listen and learn, and develop our solutions in line with our customers’ needs. We think about customers as business partners and when we help them to be more successful, we are more successful too.
Around the office our culture is driven by some pretty fundamental values that we’re proud of:
We love innovation and solving tough challenges;
We are “high standards people” who combine passion and pride with hard work and rewards of all kinds-- in an ethic that is consistent across the company;
We’re team-focused with a flat hierarchy-- we work in small teams on well-defined projects that directly impact the success of the business;
We play to the strengths and experience of each person, while each of us also works along a continuum of roles adjacent to our focus area. This presents a challenge of maintaining a broad set of skills as well as an opportunity to learn and contribute in many ways;
We are constantly growing. Professional development happens every day and every year.
Compensation and Benefits
We offer strongly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive and it includes medical insurance, 401K Plan with matching, flexible vacation and flexible work schedules. Investment in both formal and informal professional development is encouraged and funded by Yes Energy.
Base Compensation Range:$90,000 - $110,000 plus bonus
In accordance with Colorado law, the range provided is Yes Energy’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities.