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SalaryDescription
This position can be based out of either our New York City or Columbus, OH headquarters. As this role is hybrid, expected days in-office are 2 days per week, typically Wednesday and Thursday.
Your Role
Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the Media team as we grow and evolve our approach to paid media and advertising.
Why You Belong Here
At Victoria’s Secret & Co, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.
We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.
Your Impact
As a Specialist of Paid Search Marketing, you will be responsible for hands-on management of Paid Search programs, campaigns, and day-to-day optimization. You will drive advancement in marketing capabilities, optimize customer engagement, and deliver effective results against key business objectives for the Victoria’s Secret and PINK brands.
- Plan, execute, and analyze Paid Search programs and campaigns including text ads and shopping
- Create search marketing plans supporting brand and customer marketing strategies
- Manage multi-million-dollar budget and relationships with agencies, vendors, and publishers
- Develop insights and actions based on qualitative and quantitative analytics
- Stay current on the latest digital marketing trends, identify new and emerging search marketing opportunities, and influence innovation
Click here for benefit details related to this position.
Maximum Salary: $84,735.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Your Experience
- Bachelor’s degree in Marketing or related field
- 2-3 years of hands-on experience in Paid Search advertising required
- Experience with SA360 preferred
- Experience within an agency or retail organization preferred
- Mix of business, creative, and technical acumen
- Self-starter who can flex between strategic thinking and tactical execution
- Outstanding analytical skills and strong experience in performance optimization
- Excellent communication skills (verbal and written)
- This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices
- As a hybrid role, the person in this role will be expected to be in office two days during the week, typically Wednesday and Thursday
- Occasional travel involved
As an equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
