Paid Media Specialist (Programmatic)

Job Description:Paid Media Specialist (Programmatic)

Internally, this role will be known as Lead Programmatic Media Planner

This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and Paid Media to crack brands' business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company. 

JOB PURPOSE:

We are currently growing our Growth Marketing team (which includes Media services) and are looking for a Programmatic Lead.

As an agency we are in a fantastic position to combine our expertise across disciplines to disrupt the UK agency model and tackle some of the industry's biggest challenges head-on. You will work in a vibrant environment with clever minds that work for a variety of large global clients. At DEPT, we're eager to hire the most talented experts in the game; people who continuously strive to improve their craft, are eager to learn, who want to inspire others, and strive for a better world.

We are seeking a highly motivated and experienced Programmatic Lead to join our team. The Programmatic Lead will be responsible for managing programmatic campaigns across multiple platforms, optimising campaigns for performance, providing insights and recommendations to clients, and leading programmatic best practices within the team. 

The ideal candidate will have a strong background in programmatic advertising, with a deep understanding of the digital advertising ecosystem and experience in managing campaigns on the Google stack (DV360, CM360), experience working with The Trade Desk is also preferable. The candidate should be comfortable guiding team members to adopt programmatic best practices and upskilling the team. Channel experience required for this role includes: video, display, digital audio, digital outdoor, and CTV.

 KEY RESPONSIBILITIES

• Manage programmatic campaigns across multiple platforms, including DV360, The Trade Desk, alongside other DSPs, DMPs, and ad exchanges
• Optimise campaigns for performance, including bid management, targeting, and creative optimization
• Analyse campaign data to provide insights and recommendations to clients
• Collaborate with internal teams to develop and execute programmatic strategies
• Lead and mentor team members in programmatic best practices
• Stay up-to-date with industry trends and best practices

WHAT WE ARE LOOKING FOR

• Relevant & proven experience in programmatic advertising, with a deep knowledge of the Google Stack
• Strong understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges
• Strong analytical skills and ability to provide insights and recommendations based on data
• Excellent communication and collaboration skills, including experience presenting plans to senior clients and internal teams
• Proven experience in leading and mentoring team members in programmatic best practices
• Experience in managing programmatic campaigns in video, display, digital audio, digital outdoor, and CTV channels

WE OFFER

• A flexible, hybrid working policy
• The choice of medical healthcare providers (Bupa or Medicash) 
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme 
• EAP scheme
• Ride to work scheme 
• Enhanced family friendly policies
• Buddy Program: You will be paired with a 'Buddy' to help you through your first weeks' at DEPT.
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named 'Agency of the Year' at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global - at DEPT you'll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE? 

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DEPT is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY & INCLUSION 

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.