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SalaryPaid Media Specialist
Registrar Corp’s mission is to promote consumer health and safety by providing over 30,000 food, cosmetic, medical device, and drug companies in 180+ countries with US FDA compliance software and services. We are growing fast and seeking talented and dedicated professionals to join our team.
We are searching for an experienced Paid Media Specialist to join our fast-paced and rewarding environment. In this role, you will use your extensive experience in Paid Media to manage multi-million-dollar international ad campaigns at scale, contribute new and creative ideas, and use data to make key decisions. This role calls for a comprehensive understanding and practical application of platforms such as Google Ads, Microsoft Ads, Baidu, Facebook/Meta, and LinkedIn. As the Paid Media Specialist, you will work with the Demand Generation team to strategize new campaigns, manage multiple budgets, ensure optimization, and report on revenue/conversion analytics.
Ready to take your expertise in Paid Media to the next level? Apply to join our team as a Paid Media Specialist and spearhead multi-million-dollar international campaigns!
Responsibilities:
- Manage ad campaigns daily, including bid management, budget allocation, forecasting, keyword research, ad copywriting, creative testing, landing page evaluations, and performance monitoring.
- Proactively identify areas of opportunity, present impactful solutions, and implement strategies to grow revenue through Paid Media.
- Utilize audience targeting and segmentation strategies to deliver personalized ad experiences.
- Conduct A/B testing to optimize campaign performance, creation of landing pages and increase conversion rates.
- Set up and track KPIs and progress toward goals, implementing strategic redirection as needed.
- Provide data and analytics to internal stakeholders regarding Paid Media campaigns.
- Stay up to date with industry trends, search engine algorithm changes, and best practices in Paid Media advertising.
Qualifications:
- 3-5 years of experience in managing PPC accounts in Google
- Experience with B2B Lead Generation Campaign strategies
- Experience with Google Tag Manager and Google Analytics (specifically GA4)
- Proven experience optimizing and growing Acquisitions/Leads within CPA/CPL targets
- 2+ years’ experience with Search Ads 360, SKAI or Adobe Enterprise tools
- Experience with reporting tools like SEMRush, SpyFu and SimilarWeb
- Experience creating landing pages using Unbounce or other similar tools
- Ability to stay organized and manage PPC for separate product lines, including separate budgets, UVPs, Personas, etc
- Experience creating remarketing campaigns and tapping into active Google Ads and analytics certifications are a plus
- 1-3 years of experience in LinkedIn Advertising and Facebook/Meta Business Manager management solution is a plus
Perks and Benefits:
- Remote position eligible
- Paid time-off and holiday pay
- Medical, Dental, Vision, 401(k) with company match
- Fun, collaborative work environment
- $70,000-$90,000 salary target
Registrar Corp currently supports the long-term work of team members in the following US states: Alabama, Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Michigan, Minnesota, Missouri, Mississippi, Nebraska, New Jersey, New York, New Mexico, North Carolina, Ohio, Pennsylvania, Puerto Rico, South Carolina, Tennessee, Texas, Utah, Virginia, and West Virginia.
Registrar Corp is not affiliated with the U.S. FDA.
