Company

Red BullSee more

addressAddressNew York, NY
type Form of workFull-Time
CategoryInformation Technology

Job description

Reporting to the Director of On Premise, you will manage relationships with our foodservice distribution network and increase execution through our DSD distributors. Your main priorities include overseeing distribution and volume goals within the region and developing premium brand execution in channels according to our national strategy. Accelerating REACH and availability remains our department's #1 strategic priority. You will also communicate priorities and implement sales initiatives, develop annual business plans, measure goal execution, and monitor sales/POS.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

  • IMPLEMENT OUR STRATEGY WITH DISTRIBUTORS
    Develop a communication process to ensure agreement and understanding of strategies, initiatives, and targets
    Communicate with distributor leadership (inclusive of distributor partner principal and broadline) to assess progress against strategy and initiatives
    Implement the annual business plan through all On Premise distributor routes to market
    Cultivate relationships with important distribution management partners to implement business plans and advance important objectives
  • GO-TO-MARKET STRATEGY
    Establish communication schedule for National On Premise Account mandates/LTOs, VIP Program status, and Pricing agreement.
    Ensure DPs implement a tracking system to monitor progress against targets
    Lead Internal On Premise foodservice strategy for the Region, via Broker management, and distributor partner management
    Coordinate and attend local food shows
  • BUSINESS PLAN
    Develop annual business plans for organization requirements, POS/resource needs, distribution, volume, investments, and measurements for success. This includes sales blitz development, Broadline Distributor Big Moments (Foodshows, GSMS, Events)
    Develop plans with DP during reviews to course correct and achieve the annual business plan.
    Partner with Distributor Partner Manager (DPM) and DP on annual business plan development
    Develop and highlight important customer opportunities to close SKU and Distribution voids to ensure optimum assortment Is available to local distributors
    Lead Identification and acquisition strategy for prioritized Incremental foodservice operator targets within the region
  • BUSINESS INTELLIGENCE
    Develop an understanding of responsible market and its characteristics, and support DP with actionable insights
    Maintain a working knowledge of all Red Bull and distributor/branch systems (e.g. The Hub, MSA, CPM, BI).
    Analyze monthly reports to find the largest areas of opportunity for DP, and use those insights to improve market conditions
    Track internal budgets
    Volume forecasting per distributor location according to national volume objectives
    Perform audits to ensure VIP program compliance and return on investment
    Hold DPs accountable for data submission to ensure accurate information; track daily/weekly submissions
  • DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT
    Work in the field with the broader On-Premise Region team to develop programs and relationships internally and with distributor sales personnel
    Highlight opportunities and develop curated targets for On Premise department blitzes and sales Interactions
    Maintain working knowledge of the distributor's internal systems and structure
    Understand the distributor's hierarchy and have relationships from the top-down
  • DISTRIBUTOR TRAINING
    Lead team-based training initiatives to develop and support the DP sales team
    Ensure adoption/usage of WINGTIPS, training tools
    Lead training of Region Sales specialists on RTM ways of working and processes with sales force.
    Share and enforce guidelines about our inventory policy

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
  • 5+ years of sales experience in Consumer Product Goods or FMCG, foodservice industry (Beverage Preferred)
  • 4+ years of leadership experience
  • Negotiation experience
  • Distributor, Supplier, or Broadline distributor experience
  • Valid Driver's License
  • Bachelor's Degree preferred or equivalent work experience
  • Must be fluent in English, additional language skills an advantage
  • Travel 30-40%
  • Permanent
  • Benefits eligible

WHERE YOU'LL BE BASED
New YorkNew York, United States
United StatesRed Bull North America
JOIN THE TEAM
Refer code: 8759833. Red Bull - The previous day - 2024-03-27 18:37

Red Bull

New York, NY
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