NowMedia Head of Integrated Marketing

Job Title: Head of Integrated Marketing

Department: Marketing

Location: New York, NY (Hybrid/Remote flexibility)

Reports To: SVP of Sales

About NowMedia

NowMedia is the largest mission media network in the United States and includes NowThis, PushBlack, ParentsTogether, Noticias para Inmigrantes, Impact, and Pulso, as well as our extensive networks of influencers and celebrities. NowMedia is a new media umbrella that reflects the addition of NowThis to the Accelerate Change media network. 

NowMedia has over 100M digital subscribers across social, video, and newsletter platforms. We are the leading mission media network for Americans who care about their culture, their community, and their impact in the world. Collectively, the Accelerate Media Network boasts over 100 million monthly active users, 86 million social followers, and 14 million email subscribers. Our content, including 600 million+ monthly views of A-list celebrity content and 400 million+ monthly views of influencer-driven narratives, highlights our ability to engage audiences across multiple platforms and demographics. 

Within the Accelerate Media Network, the largest media property is NowThis. NowThis is redefining media for a new generation, leading the charge as a digital-first brand that resonates with over 98 million people globally each month. NowThis content, known for sparking meaningful discussions on issues that matter to young adults, blends engaging storytelling with a deep understanding of what captivates its audience. In 2022, NowThis achieved 8.4 billion interactions across major platforms like Facebook, Instagram, TikTok, and YouTube, showcasing our extensive influence and engagement. NowThis stands out for amplifying diverse voices and stories, making it a unique force in the digital media landscape. NowThis is not just delivering content; the brand is inspiring change and driving conversation in today's dynamic world.

Job Summary

We are seeking a Head of Integrated Marketing to spearhead our brand partnerships and Integrated Marketing efforts. In this role, you will be responsible for developing and executing innovative marketing strategies that align with the goals of the Accelerate Media Network and drive revenue growth. The ideal candidate is a creative thinker with a strong background in digital media, a proven track record in building successful brand partnerships, and the ability to lead cross-functional teams.

Responsibilities

• Lead the development and execution of Integrated Marketing strategies that enhance brand value and drive business growth.

• Foster and deepen relationships with key brand partners, identifying new opportunities for collaboration and revenue generation.

• Work closely with the Accelerate Media Network, sales, content, and marketing teams to create cohesive and innovative campaigns that resonate with our audience and meet partner objectives.

• Oversee the entire lifecycle of brand partnership campaigns, from ideation to execution, ensuring seamless integration across all digital platforms.

• Stay aHead of industry trends and consumer insights to inform and evolve our marketing strategies.

• Partner with leaders across tech, product, and revenue enablement to align brand strategy with new internal opportunities.

• Engage with the brand and advertising industry to share market insights and best-in-class campaigns.

• Utilize key performance metrics to maintain and enhance the organization's competitive position in the marketplace.

• Represent NowMedia at industry events, conferences, and in key meetings with partners and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degree preferred.

• Minimum of 8 years of experience in Integrated Marketing, brand partnerships, or a related field, preferably in a digital media environment.

• Demonstrated success in developing and executing innovative marketing strategies and brand partnerships.

• Strong understanding of the digital media landscape, including social media, content marketing, and emerging platforms.

• Exceptional leadership skills with experience managing and motivating teams.

• Excellent communication, presentation, and negotiation skills.

• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.

Compensation & Benefits

• $200,000 - $250,000 salary range, with exact salary depending on experience and new staff rarely starting at the top of the range. 

• Health care after 3 months, with individual premiums fully covered and cost-share for dependents. Vision and dental plans are available at-cost to the individual. 

• 15 paid vacation days, 6 paid holidays, 3 paid floating holidays each year and 7.5 paid sick days each year

• Professional development funds, with renewal of funds each fiscal year

• Cell phone and internet reimbursement (or co-working reimbursement): We acknowledge that working from home requires using your own internet and phone for work purposes so we offer a set reimbursement amount for cell phone and internet usage. If working from home isn't for you, we also have the option for folks to rent a co-working space and get reimbursed for their monthly costs. 

• Need-based educational loan assistance after 3 months

• 401(k) plan after one year, with 100% employer match on the first 3% and 50% employer match on the next 2%

How To Apply

To apply, please click on the "Apply Now" button on the right. 

Accelerate is an equal opportunity employer. We believe that people of color, people from working class backgrounds, women, and LGBTQIA+ people must be centered in the work we do. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.