Address
Form of workMultimedia Specialist
MULTIMEDIA SPECIALIST
Reports to: Director of Content & Creative Services
FLSA Status: Exempt
At PFSbrands we serve up restaurant quality foodservice programs in unexpected locations: convenience stores and supermarkets. Help us tell this unique story! With six brands (and still growing) and over 2,000+ branded locations across the country, we need a go-getter Multimedia Specialist to help drive sales and increase brand awareness. This role requires a blend of creative and technical skills to develop multimedia content and manage social media presence and engagement
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop and execute social media strategies to increase brand awareness, retail sales, engagement, and followership.
- Manage all social media accounts. This includes scheduling posts, community engagement, analyzing social media metrics to understand content performance, etc.
- Plan, organize and maintain the social media content calendar. Collaborate with cross-functional teams to develop content strategies and coordinate posts with marketing campaigns, product launches, seasonal promotions, and industry events. Ensure a consistent posting schedule and maintain brand consistency across all platforms.
- Conceptualize, plan, and create visually appealing and engaging multimedia content, including videos, animations, stories, and interactive posts, tailored for various platforms such as Facebook, Instagram, TikTok, LinkedIn, X, Websites, Apps and more.
- Edit and enhance existing multimedia content to ensure quality and consistency.
- Creation of video content for a variety of needs: brand story videos, product promotions, company culture, training, etc.
- Craft compelling and persuasive copy that complements the visual content and encourages audience interaction, shares, and comments.
- Conduct market research to identify key themes, topics, and formats that resonate with the target audience.
- Stay updated with social media trends, industry news, and algorithm changes, adjusting strategies accordingly.
- Identify and build relationships with social media influencers and brand ambassadors. Create visually appealing collaboration materials and leverage influencers to expand brand reach and credibility.
- Utilize social media analytics tools to track performance metrics, monitor engagement, and analyze the success of social media campaigns. Use data insights to refine content strategies, increase engagement, drive conversions and increase ROI.
- Perform other duties as assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, experience and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor's degree in digital media, graphic design, marketing, or related field
- Proven ability in video and animation production, from conceptualization to final product.
- Strong understanding of video editing, animation, and graphic design principles.
- Proficiency in multimedia tools and software, including but not limited to Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, Photoshop).
- Experience managing social media and significant knowledge of social media marketing, algorithms, and best practices.
- Strong storytelling skills through video, animation and audio.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to generate innovative ideas and content.
- Proficient in using social media management tools and analytics platforms.
- Self-starter with ability to work effectively -- independently and within a team environment.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
WORKING CONDITIONS
This position’s job duties are typically performed in a normal office environment.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Required to frequently stand, walk, stoop, kneel, crouch or crawl.
- Required to occasionally sit and climb or balance.
- Must regularly lift and/or move up to 50 pounds and frequently lift and/or move up to 25 pounds.
- There may be exposure to toner, developer and chemical fumes and airborne particles such as paper dust and drying powder.
