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Form of workPosition Summary
The Membership Marketing Specialist plays a pivotal role in ensuring exceptional member experiences and fostering strong relationships within the organization's online membership base. This position is responsible for managing all aspects of membership, including member acquisition, renewals, retention, and community growth. The specialist serves as the primary point of contact for members, providing personalized support and guidance to meet their needs and enhance their overall satisfaction.
This Dallas-based hybrid role will report to the Director of Marketing.
Responsibilities
Develop and implement strategies to drive membership site growth, reduce churn and increase retention rates.
Develop and implement strategies to increase member engagement and participation in membership programs and initiatives.
Analyze member data, behavior, and trends to identify factors contributing to churn and develop targeted interventions to mitigate churn.
Collaborate with marketing and sales teams to develop campaigns and initiatives to attract new members and re-engage existing members.
Develop and implement member engagement programs to foster a sense of community and loyalty among members.
Moderate organization's membership-related Facebook groups, facilitate monthly webinars, and plan quarterly in-person member events.
Conduct regular assessments of member needs and preferences to inform the development of new services and benefits.
Become the organization's SME for the learning management system (LMS) and membership management software / CRM.
Continuously oversee A/B testing across the organization across a variety of channels (website, email, call center scripts, and more).
Monitor, analyze, and report on key performance indicators related to membership growth, retention, and churn.
Provide insights and recommendations to senior management based on data analysis and industry best practices.
Stay updated on industry trends and best practices in membership growth, retention, and churn management.
Qualifications
3+ years of experience in membership site growth and retention.
MUST HAVE: 2+ years of experience as a marketing generalist, including use of social media, SEO, paid search, and email/SMS marketing to drive growth for an organization.
Proven track record of driving membership growth and increasing retention rates in a membership-based organization.
MUST HAVE: Strong analytical skills with the ability to interpret data and draw actionable insights.
Excellent communication and interpersonal skills with the ability to build strong relationships with members and internal stakeholders.
Ability to work independently and collaboratively in a fast-paced environment.
Proficiency in membership management software and customer relationship management (CRM) systems.
Experience working in e-commerce preferred.
Commitment to providing exceptional customer service and fostering a positive member experience.
Strong attention to detail required.
About us
Lido Labs and the brands that it supports are committed to making the internet a smaller place. Every day we peel back the complication of online advertising, connecting localized service providers with their next customer.
As online advertising has evolved, technology has become critical. At Lido Labs, we customize consumer communication through our proprietary suite of marketing tools and processes. This advantage combined with our proven proficiency to architect high performance marketing funnels has propelled the brands we manage to the top in their respective niche's.
Focused on fulfilling the needs of a passionate consumer, Lido Labs directs its attention to the promotion of products and services with an emotional connection to its audience(s). Solving problems for people through designed personal connections on the world wide web is the cornerstone of the Lido Labs foundation.
We exist to inspire hope, extinguish fear, and bring help to people searching for solutions in the real world.
The Lido Labs brands include Concealed Coalition (concealedcoalition.com) and American Service Pets (americanservicepets.com).
Lido Labs is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status or any other legally protected class.
WE ARE AN E-VERIFY EMPLOYER
The Membership Marketing Specialist plays a pivotal role in ensuring exceptional member experiences and fostering strong relationships within the organization's online membership base. This position is responsible for managing all aspects of membership, including member acquisition, renewals, retention, and community growth. The specialist serves as the primary point of contact for members, providing personalized support and guidance to meet their needs and enhance their overall satisfaction.
This Dallas-based hybrid role will report to the Director of Marketing.
Responsibilities
Develop and implement strategies to drive membership site growth, reduce churn and increase retention rates.
Develop and implement strategies to increase member engagement and participation in membership programs and initiatives.
Analyze member data, behavior, and trends to identify factors contributing to churn and develop targeted interventions to mitigate churn.
Collaborate with marketing and sales teams to develop campaigns and initiatives to attract new members and re-engage existing members.
Develop and implement member engagement programs to foster a sense of community and loyalty among members.
Moderate organization's membership-related Facebook groups, facilitate monthly webinars, and plan quarterly in-person member events.
Conduct regular assessments of member needs and preferences to inform the development of new services and benefits.
Become the organization's SME for the learning management system (LMS) and membership management software / CRM.
Continuously oversee A/B testing across the organization across a variety of channels (website, email, call center scripts, and more).
Monitor, analyze, and report on key performance indicators related to membership growth, retention, and churn.
Provide insights and recommendations to senior management based on data analysis and industry best practices.
Stay updated on industry trends and best practices in membership growth, retention, and churn management.
Qualifications
3+ years of experience in membership site growth and retention.
MUST HAVE: 2+ years of experience as a marketing generalist, including use of social media, SEO, paid search, and email/SMS marketing to drive growth for an organization.
Proven track record of driving membership growth and increasing retention rates in a membership-based organization.
MUST HAVE: Strong analytical skills with the ability to interpret data and draw actionable insights.
Excellent communication and interpersonal skills with the ability to build strong relationships with members and internal stakeholders.
Ability to work independently and collaboratively in a fast-paced environment.
Proficiency in membership management software and customer relationship management (CRM) systems.
Experience working in e-commerce preferred.
Commitment to providing exceptional customer service and fostering a positive member experience.
Strong attention to detail required.
About us
Lido Labs and the brands that it supports are committed to making the internet a smaller place. Every day we peel back the complication of online advertising, connecting localized service providers with their next customer.
As online advertising has evolved, technology has become critical. At Lido Labs, we customize consumer communication through our proprietary suite of marketing tools and processes. This advantage combined with our proven proficiency to architect high performance marketing funnels has propelled the brands we manage to the top in their respective niche's.
Focused on fulfilling the needs of a passionate consumer, Lido Labs directs its attention to the promotion of products and services with an emotional connection to its audience(s). Solving problems for people through designed personal connections on the world wide web is the cornerstone of the Lido Labs foundation.
We exist to inspire hope, extinguish fear, and bring help to people searching for solutions in the real world.
The Lido Labs brands include Concealed Coalition (concealedcoalition.com) and American Service Pets (americanservicepets.com).
Lido Labs is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status or any other legally protected class.
WE ARE AN E-VERIFY EMPLOYER
