Media Director (Programmatic)

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The Media Director, Programmatic serves as a senior media expert for digital programmatic media (e.g. display, video, audio) providing departmental or capability leadership and increasing visibility of the media practice while also demonstrating leadership on key clients. This person manages a team and is responsible for ensuring digital programmatic media strategies and deliverables meet or exceed the strategic requirements of the client, add value, and meet Razorfish’s quality standards. The Media Director also manages, motivates, and mentors programmatic media staff in the development and execution of programmatic digital media initiatives and drives new business efforts. Duties may also include partnering with other key agencies.

Responsibilities: 

Core Craft Skills 

• Develops forward-thinking, innovative, cross-channel programmatic media strategies to improve the effectiveness of clients’ marketing programs and grow business. 
• Advises clients and agency’s client service organization on programmatic media opportunities 

Client Exposure 

• Serves as client team lead on medium media account managing $25+ million in total media spend 
• Conceives, negotiates and presents cross platform or large scale programmatic media proposals to clients. 

Business Development 

•  Responsible for upselling services. 
• Key participant in business development for media pitches 

Team Leadership 

•  2+ direct reports; manages a media team of 3-10+ employees. 
• Lead and supervise client team, including hiring, training, staffing, coaching and evaluating performance. 

Agency leadership  

• Attends and represents clients at industry events. 
• Helps with POV writing, responsible for client-specific POVs. 

Qualifications

• 10+ years of experience in the development and implementation of media planning and buying within the advertising industry; 4 years specifically within the digital/interactive marketing and advertising industry.
• Deep understanding of digital programmatic planning, buying, and ad tech vendors.
• Hands on experience with DSPs including Yahoo or DV360 required; Amazon DSP or The Trade Desk experience a plus.
• 4 years of prior staff management, development and mentoring experience is required; Has managed 3 or more direct reports and teams up to 20. 
• Has managed a strategic account or a number of smaller accounts ($25M - $50+ million in total media spend). 
• Has supported in a critical capacity several high-profile new business pitch. 
• Has developed a strong knowledge of emerging technologies; shares learning with team. 
• Has shown emerging thought leadership capabilities (attends conferences and speaks on panels). 
• Has demonstrated strong client service orientation. Has collaborated effectively internally and with offline agency partners. 
• DCO Strategy and implementation experience is a plus.
• Insurance, financial services, or retail industry experience is a plus.

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

 

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $115,500-$194,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.  The Company anticipates the application window for this job posting will end 01/05/2024.