Marketing Strategy & Operations Manager

Company Description

M3 Wake Research, an M3USA Company, is an integrated network of premier investigational sites meeting the clinical research needs of global biopharmaceutical, biotechnology, medical device, pharmaceutical and clinical research organizations (CROs). With close to 30 owned and managed research sites across the country, M3 Wake Research is one of the largest independent, multi-site clinical research companies in the US. M3 Wake Research continues to grow through acquisitions and uncompromising commitment to careful planning and execution in accordance with regulatory compliance.

Conducting studies since 1984, M3 Wake Research owns a proprietary patient database of potential clinical trial participants across the US. As of today, our board-certified physicians have completed more than 7,000+ successful clinical trials, while consistently exceeding sponsor expectations for integrity, timeliness, subject enrollment, human protection, and expeditious delivery of accurate evaluable data.

Due to our continued growth, we are hiring for a Marketing Strategy & Operations Manager, an M3 company.  This position is remote. 

Job Description

As a Marketing Operations Manager, you will be a key senior leader responsible for the strategic direction and management of the marketing operations department. You will play a critical role in defining and executing marketing strategies, optimizing processes, and driving results that align with established business goals. This high-impact role requires extensive experience in marketing technology, analytics, and a proven ability to lead and inspire teams.

Responsibilities:

• Collaborate closely with sales, data and on-site clinic leadership teams to identify and lead strategic initiatives, optimizing day-to-day marketing operations and improve the impact of Wake Research marketing
• Consolidate cross-department feedback for broader marketing team and effectively manage campaign and creative asset updates correctly and timely; continuously assess and improve marketing processes and workflows to enhance efficiency and effectiveness
• Develop and implement a strategic vision for marketing operations aligning them to the overall company goals and objectives
• Effectively manage the allocation of marketing budget across resources, vendors and paid media to optimize ROI
• Lead relationships with external vendors, agencies and sponsors to ensure marketing operations are executed effectively and within budget. Facilitate process of onboarding a new vendor from discovery phase to execution
• Use data-driven insights to make informed decisions, track key performance indicators (KPIs), and measure the effectiveness of marketing campaigns; define and track key performance metrics
• Oversee and implement changes to the marketing tech stack, working closely to project manage across marketing, analytics, product and engineering teams
• Strong understanding of analytics platforms, data management, tracking technologies, and ad platform integrations
• Excellent written communication and analytical skills and a strong attention to detail

Qualifications

• 3+ years of experience in performance marketing and operations
• Proven experience in content marketing, copywriting, or a related role
• Strong writing and editing skills, with a keen eye for detail
• Excellent communication and interpersonal skills
• Creative thinking and a passion for staying updated with industry trends
• Ability to work both independently and as part of a team
• Healthcare experience is a plus

Education and Training Required:

• Bachelor's degree in marketing, business, or a related field

Additional Information

A career opportunity with M3 Wake Research offers competitive wages, and benefits such as:

• 401(k), 401(k) matching
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

About M3USA

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.

*M3 reserves the right to change this job description to meet the business needs of the organization

#LI-LB1

#LI-Remote