Address
Form of workThe NA Commercial Marketing Director, reporting to the North America CMO, leads the Commercial Marketing team to achieve long-term growth by developing and executing strategic marketing initiatives. This role involves collaborating with stakeholders, defining objectives, and overseeing plan execution for segment growth. The ideal candidate is a strategic leader experienced in managing high-performance teams, excelling in an entrepreneurial environment, and understanding technology partner engagements.
Objectives:
- Empower the NA Commercial Marketing team to deliver impactful, consistent, and measurable programs.
- Develop and promote a North American perspective to enhance Lenovo brand awareness and preference.
- Foster collaboration for cross-segment, market routes, and internal/external partnerships to prioritize customer needs.
- Lead a team generating high-quality leads and pipeline for revenue growth.
- Cultivate a top-tier team by attracting, retaining, and developing talent.
Responsibilities:
- Define go-to-market strategy for Large Enterprise, Public Sector, and SMB segments.
- Manage a team overseeing Marketing Strategy and execution for the NA portfolio.
- Collaborate with Executive Leadership, ensuring alignment of NA programs with respective objectives.
- Align with NA eCommerce and Channel Marketing for a customer-centric strategy.
- Represent NA priorities in global marketing discussions, creating integrated campaign strategies.
- Own and manage the quarterly budget, exploring joint funding opportunities with alliance partners.
- Establish segment messaging priorities and coordinate with PR/Comms for effective execution.
- Define marketing KPIs, set targets, and communicate results to stakeholders.
Basic Requirements:
- Bachelor’s degree required.
- 10+ years of marketing experience in a competitive environment
- 5+ years of marketing leadership experience
Preferred Requirements:
- Technology background, including experience in Infrastructure, Intelligent Devices, and Software and Services
- Strong interpersonal, communication, and presentation skills
- Superior engagement skills with a focus on new business development
- Excellent business and financial acumen
- MBA preferred
- Travel: up to 20%
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
