- Your primary responsibility will be to help grow the Services business by developing and executing integrated marketing campaigns that generate awareness, leads and revenue.
- This will include:
- Developing and executing a marketing calendar that aligns with Services business needs and opportunities
- Developing and deploying e-mail campaigns that generate a high volume of leads for the different Services businesses
- Developing and executing a continuous flow of creative engaging social media content
- Developing creative and engaging collateral that our sales and operations launch teams can use in their efforts
- Conduct market research to identify challenges and opportunities for growth.
- In doing so, you will:
- Improve or identify new processes to improve workflows.
- Manage marketing project timelinesPrioritize marketing projects and allocate resources accordingly.
- Ongoing marketing agency relationship management and support.
- Ideate and coordinate with the marketing design and content teams.
Requirements
- Bachelor's Degree and/or relevant experience
- Demonstrated experience being successful in a marketing role in a startup or other fast-moving entrepreneurial environments
- Experience with digital ad platforms (Hubspot, Constant Contact, Salesforce, etc.)
- Problem-solving mentality with ability to work against deadlines
- Practical knowledge of ad campaigns and marketing
- Knowledge of Adobe Suite (or related digital/print software)
- Zoho Marketing Suite experience preferred
- Ability to create appealing email campaigns, social posts, and customer facing collateral.
- Some writing experience is preferred.
Benefits
- You'll have opportunities to advance. We're fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow.
- As "Luxens," we celebrate one another's differences and ideas. We're proud of our culture of diversity and inclusion - and, we have programs that bring us together on important issues and provide educational opportunities for all employees.
- We're there for you - 401k with matching, and excellent medical, dental, and vision - we've got you covered!