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High Energy Marketing Specialist!!
Mother Earth Natural Health, a leading natural health products company, is seeking a dynamic and experienced Marketing Specialist to join our team at our Romeo, MI office. We are looking for an enthusiastic and driven individual who can help us reach new heights in the natural health industry.
Job Responsibilities:
As the Marketing Specialist at Mother Earth Natural Health, you will be responsible for driving the growth and success of our brand through creative and strategic marketing initiatives. You will work closely with our cross-functional teams to create impactful campaigns that resonate with our target audience and drive business results.
Here are some of the key responsibilities you will have:
Develop and Execute Marketing Campaigns:
- You will be responsible for developing and executing marketing campaigns that effectively promote our products and services.
- You will collaborate with the sales and product teams to understand their goals and target audience, and create campaigns that resonate with them.
- You will use your creativity and strategic thinking to come up with new and innovative ways to reach our customers.
Conduct Market Research:
- To create effective marketing campaigns, you will need to have a deep understanding of our target audience and their needs.
- You will conduct market research to identify customer needs and preferences, and use this information to inform your marketing strategies.
- You will stay up-to-date with industry trends and best practices to ensure our marketing efforts are always relevant and effective.
Create Engaging Content
- You will be responsible for creating engaging content that tells our brand story and promotes our products and services. This may include website copy, blog posts, social media content, and other marketing materials.
- You will use your writing skills to craft compelling messages that resonate with our audience and drive engagement.
Analyze Marketing Data:
- You will use analytics tools to measure the effectiveness of our marketing campaigns and make recommendations for improvement.
- You will analyze data on website traffic, social media engagement, email marketing, and other marketing channels to determine what is working and what needs to be improved.
- You will use this information to optimize our marketing efforts and drive better results.
Collaborate with Cross-Functional Teams:
- You will work closely with cross-functional teams to ensure brand consistency and message alignment across all marketing channels.
- You will collaborate with the product team to ensure our products are properly positioned in the market, and with the sales team to ensure our marketing efforts are driving revenue.
- You will also work with the design team to create visually appealing marketing materials that effectively communicate our brand message.
Stay Up-to-Date with Industry Trends:
- You will stay up-to-date with industry trends and best practices to ensure our marketing efforts are always innovative and effective.
- You will attend conferences and events, read industry publications, and network with other marketing professionals to stay on top of the latest trends and strategies.
Requirements and Qualifications:
The ideal candidate for this position will possess:
- A bachelor's degree in marketing, communications, or a related field.
- 3+ years of experience in a marketing role, preferably in the natural health or wellness industry.
- Strong written and verbal communication skills.
- Excellent organizational and project management skills.
- Proficiency in marketing automation tools and analytics software.
- A passion for natural health and wellness.
At Mother Earth Natural Health, we value our employees and provide a supportive and collaborative work environment. We offer competitive salaries, health benefits, and opportunities for professional growth and development.
If you are a results-driven marketer with a passion for natural health, we encourage you to apply for this exciting opportunity!
About Mother Earth Natural Health:
Mother Earth Natural Health - The CBD Experts is a family-owned and operated business based in the Metro Detroit area. Since 2016, we have been providing premium hemp CBD products with expert dosing suggestions, plus vitamins, supplements, essential oils, Himalayan Salt Lamps and more. We are The CBD Experts™ and always happy to help you select the best hemp-derived CBD product to get you relief.Our four locations provide high quality CBD products with knowledgeable and friendly staff. We prioritize safety, quality, education and customer service when it comes to our products. Visit us today to learn more about how Mother Earth Natural Health - The CBD Experts can help you find natural relief!
