Address
Form of workDescription
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.
GM's Marketing Team will be bringing Product Information Specialists roles in house. We have multiple openings supporting Chevrolet, Buick, GMC, Cadillac and OnStar brands. This role supports the Product Marketing Managers with assigned vehicle nameplates.
This person will be responsible for understanding products, segments, competitive trends as well as marketing and creative developments. They will be fully integrated into the development cycle of all brand assets including digital, social, website, CRM, print, retail and digital brochure, etc.
Key Responsibilities:
- Assist in ensuring accuracy and effective messaging in all customer facing content, dealer training materials, press releases and dealer order guides
- Review and provide feedback and approval in every round of content and training material review for all deliverables for vehicle nameplates.
- Liaison with Product Marketing and Engineering to develop deep product knowledge and support content creation.
- Liaison with Product Marketing, Engineering, Safety and Legal to develop marketing claims and ensure affidavits are effectively tracked and managed.
- Identify compliance concerns with assets in the initial stages and provide creative resolve with our Agency, Legal and Safety teams.
- Review and provide product accuracy feedback and approval in UDM (Universal Data Model) data and CGI reviews.
- Liaison with Design to secure missing UDM (Universal Data Model) data required for creation of CGI assets.
- Conduct annual model year carryover asset review and provide direction for updates.
- Support asset integration requirements for GM Asset Central and participate in GMAC audits for asset maintenance and compliance.
- Responsible for managing the marketing fleet, developing efficiencies, and ensuring proper processes and policies are in place.
- Participate in Global Naming Council.
Required Qualifications
- Minimum 2 years experience, preferred 3-5 years of relevant experience
- Bachelor's Degree or equivalent experience in Product Information
- Thorough understanding of and experience working in the automotive business sector preferred.
- Ability to work well in a complex team environment including managing multiple assignments utilizing highly efficient time management skills.
- Possess the functional/technical knowledge and skill to perform marketing duties at a high level of accomplishment.
- High level of technical and analytical ability.
- Ability to effectively manage multiple assignments and prioritization to meet deadlines.
- Ability to synthesize data into critical information.
- High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
Additional Description
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN THE UNITED STATES NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
