Marketing Specialist

Overview

Do you have a passion for the Word of God? Lifeway is looking for a Marketing Specialist to support our Bibles Publishing Team! 

 

Supporting Lifeway's mission to serve the church in her mission of making disciples, this role supports Lifeway's Bible marketing team with an emphasis in marketing project support, marketing operations, and digital marketing.

 

Why Lifeway? 

 

This is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you're a creator or storyteller, data guru or problem-solver, or anywhere in between, if you're passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. 

 

Learn more about our culture at team.lifeway.com/culture-code 

 

This is a remote position in the U.S with occasional travel to Nashville for in-person team gatherings. #LI-Remote 

 

 

Responsibilities

• BIBLE MARKETING SUPPORT - Working closely with Bible marketing team and internal & external teams to support and accomplish marketing objectives; Organizing projects in Lifeway's internal project management platform (Workfront), participation in Bible meetings, customer engagement, Paid Media support, etc; Marketing tasks for various online/digital marketing projects (LifeWay.com, CSBible.com, BHPub.com, email marketing, microsites, social media, mobile apps, etc); Working closely with internal teams and external agencies/contractors to execute with excellence. 
• DATA & ASSET MANAGEMENT - Responsible for securing product images with photographers to ensure consistent uploading product images (Alfresco), inputting data into marketing templates and Firebrand (title, author, ISBN, price, cover type, audience, comp titles, descriptions, BISACS, etc); maintaining master archive of creative assets (Dropbox or other), working with internal Amazon team to support all B&H products in creating A+ assets and carousel images 
• CONFERENCES & EVENTS - Contributing to conference and event activities as needed to support promotional planning and execution at conferences and events - Travel to select events to represent Lifeway and/or Holman Bibles. 
• MISC SUPPORT - Liaison for the Bible Team with Procurement Staff and other departments/divisions as needed - Supporting additional projects and tasks as needed in support of LifeWay's overall mission and vision. 

Qualifications

Minimum Education

• Bachelor's degree

 

Experience Required

• 2+ years of experience in Communications
• 3+ years of experience in Project Coordination/Project Management
• 2+ years of experience in Marketing

Required Knowledge, Skills, and Other Abilities

• Project Management  
• Marketing support for strategic plans - Advanced 
• Project coordination and prioritizing commitments - Advanced 
• Ability to collaborate cross-functionally and build influential relationships - Advanced 
• Continuous learning of marketing and bibles - Intermediate  

Preferred Skills, and Experience 

• Project Management  
• Budget Management  
• Social Media 
• Email Marketing 
• Website Content Management  
• Amazon  
• Data Management  

 

Other Job Requirements

• Some travel required (10%) 

Employment Type: FULL_TIME