Job Description
Key Responsibilities
- Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs
- Undertake tasks to ensure the functionality and coordination of Demand Generation activities and lead management
- Collaborate with the Marketing Manager to fulfill channel requests of marketing projects
- Create and manage sales and support materials as needed
- Maintain an organized data base of creative collaterals for easy reference for Sales, Marketing, & Engineering Departments
- Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities
- Develop compelling content and written copy for technical blogs, brochures, social media, and the like
- Engage with audience to promote brand identity and product recognition
- Performs other related duties as assigned by management
Skills, Knowledge and Expertise
- Firm commitment to excellence and high standards
- Excellent verbal and written communications skills including ability to listen attentively and to communicate information clearly and effectively
- Interpersonal savvy; able to collaborate and work closely with other departments and leadership
- Excellent problem solving, process analysis, and improving business practice skills
- Outstanding time-management skills with proven ability to manage multiple projects at a time while meeting deadlines
- Good judgement skills with the ability to make timely and sound decisions
- Detail oriented and highly organized with the ability to prioritize duties and responsibilities
- Self-motivated, resourceful and adaptable; able to work independently within team focused environment
- Proficient with Microsoft Office 365 software; Spreadsheet Software (Excel); Design Software; Word Processing Software (Word); Electronic Mail Software (Outlook); Presentation software (PowerPoint); CRM software, marketing automation software, and, Project Management Software (a bonus).