Marketing Senior Manager

Why Patients Need You
Everything we do, every day, is in line with an unwavering commitment to the quality and the delivery of safe and effective products to patients. Our science and risk-based compliant quality culture is flexible, innovative, and customer oriented. Whether you are involved in development, maintenance, compliance or analysis through research programs, your contribution will directly impact patients.
What You Will Achieve
The US Gene Therapy Franchise is one of the most rapidly growing businesses across Pfizer Biopharma, with four breakthrough asset launches in the next 2 years. The team is progressing launch readiness efforts for Pfizer's very first gene therapy medicine in a "Create" market, currently in late-stage (Phase 3) development for treatment of Duchenne Muscular Dystrophy (DMD). Fordadistrogene movaparvovec is truly a breakthrough medicine with potential to transform treatment of DMD, a rare and fatal neurological condition affecting young boys.
The HCP Marketing Senior Manager will play a critical role in establishing the foundation of end-to-end HCP engagement and launch readiness preparation, including leading core workstreams like Omnichannel, Peer to Peer, and Congresses and acting as a US lead for prioritized GLocal projects. This individual will also be a key contributor in brand pillars such as positioning, creative campaign, and messaging as well as core Marketing Transformation efforts across the brand. Lastly, this role will have the critical role of Brand Budget Lead, working cross-functionally to manage team resources and key Finance deliverables.
This position requires strategic thinking and prioritization, change-agility, thoughtful partnership across many functions, and the ability to lead through a diverse set of external stakeholders. This role will also require someone who will thrive in the white space of a competitive new class of therapies. The successful candidate should demonstrate strong communication and analytical skills, exemplary leadership, detail-oriented execution, with a proven track record of fostering cross-functional collaboration and delivering exceptional results. This position reports to the HCP and Engagement Team Lead.
How You Will Achieve It

• Lead HCP omnichannel strategy and tactical execution, including creation of digital personas to ground personal and non-personal engagement efforts, facilitate positive, tailored HCP experiences, and build deeper disease state, patient journey, and eventually brand familiarity among target HCPs
• Lead DMD social listening in partnership with BAI, coordinating across functions to capture key areas of interest and sharing of insights
• Develop and maintain brand.com websites, brand.com website traffic drivers, and select online platforms.
• Lead and optimize HCP media investment through robust measurement plan and coordination of creative bench
• Lead development and enhancement of DMD Peer to Peer programming, including the deployment of new tracking and engagement capabilities with key external partners
• Lead Congress strategy and execution, delivering on brand objectives in critical HCP forums
• Manage brand budget, overseeing spend across cross-functional workstreams, leading project initiation and tracking across Pfizer platforms, and coordinating leadership budget updates
• Act as US HCP lead on core GLocal digital resource development
• Support core GLocal workstreams such as HCP positioning, message development and creative campaign
• Partner closely with CAI, SAS, Medical and Global teams to uncover key strategic customer insights and translate into actionable strategies
• Partner with US DMD marketing teammates in development and execution of the Operating Plan
• Track performance of marketing initiatives to assess early launch learnings and drive continuous improvement and investment efficiencies

Qualifications
Must-Have

• BA/BS degree required, MBA or other advanced degree highly desirable
• 7+ years of healthcare industry experience including pharmaceutical marketing required
• Previous product launch and in-line US Marketing experience preferred
• Rare disease or specialty experience strongly preferred
• Demonstrated success in developing, executing, and measuring complex marketing programs in white space that drive performance
• Demonstrated ability to work effectively with varied internal stakeholders to identify key customer insights and translate into actionable strategies
• Solid business acumen and organizational skills with excellent interpersonal communication skills for a wide variety of audiences, including senior management
• Strong analytical skills; detail and action oriented; creative
• Self-motivated and a team player
• Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

Other Job Details:
Last Date to Apply for Job: 01/16/2024
The annual base salary for this position ranges from $117,300.00 to $189,700.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
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