Marketing Manager

JOB BRIEF

We are looking for a competent Marketing Manager to be in charge of the team’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and lead conversions.

The ideal candidate will be an experienced professional with a passion for real estate, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others.

$80,000 - $90,000 yearly

• Oversee the marketing, branding, and sales strategy for the real estate team.
• Develop segmentation, competitive analysis and market intelligence, prospecting, lead generation, product and market development, communications and budgets, and strategic planning.
• Identify the best marketing programs to achieve lead generation goals and drive sales for all various entities and associated business objectives.
• Translate consumer insight and market analysis into a consistent strategic vision to maximize appeal of the brand and the project.
• Set and guide strategies for all external marketing presence for various projects across all mediums (earned and paid) including web, print, advertising, social, video, photography, and PR.
• Develop and execute project marketing plans, programs, timelines, and budgets. Prioritize the projects that will add value and drive sales.
• Continuously evaluate effectiveness of all existing marketing programs and make real-time adjustments and optimizations as needed.
• Analyze and report on digital media and website metrics. Lead digital campaign ideation, creative strategy, targeting, segmentation, SEM, and on-site CMS. Work with external agencies as needed.
• Be responsible for all marketing deliverables and sales collateral, including but not limited to all branding, content and ad creation, media campaign planning and management, website designs and updates, signage, fact sheets, brochures, design catalogs, buyer’s/seller’s guide.
• Oversee the real estate marketing budget and maintain accurate accounting and forecasting.
• Contract with and be the primary point of contact with internal resources and outside vendors. Manage them together to achieve defined goals.
• Be an advocate internally for the adoption of new digital marketing strategies, software, and technologies that will aid in the speed of sales and level of service we are able to provide customers.
• Ability to adapt quickly, thrive in ambiguity, and think outside the box in creating cutting edge marketing strategies with digital-first mindset.

• Bachelor’s degree in related discipline required
• 5+ years of marketing management experience; agency and in-house experience
• Experience working with clients in luxury residential real estate
• In-depth knowledge of SEO, email marketing, inbound/content marketing, website management social and digital advertising principles, and digital-first content creation best practices
• Proven track record for translating strategic direction into action-oriented plans and developing/implementing new processes
• Hands-on experience in the creation and execution of profitable and cost-effective marketing plans, real-time optimizations, and associated reporting
• Skilled and experienced in all aspects of marketing communications: strategy, brand management, omni channel media planning and buying, the design and production of print/digital materials and publications, market research, and analytics.
• Intelligent, well-organized, and creative thinker who is solution oriented. Strong quantitative and administrative skills with attention to detail.
• Demonstrates sound judgment and creative problem-solving skills- able to make good decisions in a rapid pace and changing environment.
• Able to simultaneously manage multiple projects and switch between high-level, long-term strategies and ground-level short-term tasks effortlessly
• A self-starter, able to work independently without the need for frequent direction
• Exceptional written, oral, interpersonal, and presentation skills

PROGRAMS & PLATFORMS (INCLUDING BUT NOT LIMITED TO)

• Adobe Creative Suite
• Google Suite
• Constant Contact
• Facebook,
• IG
• YouTube
• LinkedIn
• CapCut
• Canva
• Asana
• Google Analytics
• Google AdWords
• Slack
• Analytics Tools
• WordPress
• Coding

We are the Number One Team at the largest brokerage in New York City with over 25 years of experience. We are looking to add real estate salespeople to our team who are driven and focused on performing to their potential to work in achieving our sales & productivity goals.