AddressWe are looking for a creative and analytical Associate - In-App Marketing Specialist to support the Retail Bank's marketing efforts in our Capital One apps. This role is critical to the success of our channel strategy team and will be a part of the rapidly growing Bank Marketing organization. You will be a key player on a team dedicated to marketing within our Capital One mobile apps to reach customers, cross-sell new products, drive new account generation and deepen customer engagement.
Within this role, you will own a broad range of campaigns and be responsible for the management and optimization of our in-app marketing campaigns to drive growth and achieve business goals; this includes campaign development, execution and ongoing monitoring and optimization. You will collaborate with our broader Bank Marketing team to coordinate strategies across channels and ensure our campaigns are fully integrated. You will also work with our Product and Technologycustomer journey mapping & orchestration, stakeholder socialization & communication, and performance tracking & optimization.
Comfort working within ambiguity and navigating an ever-changing business landscape will be critical to success in this role. The ideal candidate will also have a keen eye for data & analytics, and experience turning data into actionable recommendations.
Responsibilities:
Support development, execution, monitoring and optimization of marketing strategies within our Capital One owned applications
Lead new creative development for in-app marketing placements in partnership with internal creative teams
Map out and build campaign audiences and customer journeys the support the broader channel strategy
Work with other channel strategy leads to coordinate campaigns and customer journeys across multiple channels
Continuously monitor campaign performance and identify opportunities for in-flight enhancements
Partner with teams across the Bank and Enterprise to ensure campaigns are aligned with broader organizational goals and roadmaps
Manage stakeholder communications and expectations throughout the campaign lifecycle
Recommend new testing opportunities to inform audience & creative optimization and drive business growth in an efficient & profitable manner
Ideal candidate will have the following skills:
Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy
Able to partner effectively with cross-functional teams across a large organization, work autonomously, and navigate ambiguity
Understands how to map out a customer journey and build a strategy around that
Passion for data and using analytics to tell stories and make decisions
Highly effective communicator and storyteller, both written and verbal
Able to balance "big picture" strategic thinking with detailed campaign planning and execution
Thrives in an ever-changing business environment
Resourceful, innovative, and creative thinker
Basic Qualifications:
Bachelor's degree or military experience
At least 1 year experience in product marketing
At least 1 year experience planning, executing and analyzing marketing programs
At least 1 year driving creative strategy and developing optimization frameworks
At least 1 year experience mapping out, planning and managing customer journeys
Preferred Qualifications:
2+ years of marketing experience in financial services
2+ years of experience with Salesforce Marketing cloud or similar marketing automation platforms or Customer Data Platforms
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
New York City (Hybrid On-Site): $84,300 - $96,200 for Associate, MarketingCandidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
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