Marketing Manager - Tilton

We consider People first and believe true success can only be achieved when it is experienced by our shoppers, retailers, and team members alike.  That’s not a tagline, those are our Core Company Values, written by our People, for our People. 

With sites across North America, our diverse internal and external communities, stakeholders, and partners choose Tanger for the best value, experience, and opportunities.  We care about delivering on the Tanger Difference of working at Tanger.

In our continued transformation from a real estate company to a customer experience company, we are seeking a Marketing Manager  This position will report directly to the General Manager/Marketing Director at our Tilton center and includes working with the management team, customer service representatives, vendors, tenants, and shoppers. 

About the Role:

The Marketing Manager position drives the Marketing and Marketing Partnerships of the center, promotes the center and retailers, and creates sponsorship and media income opportunities that will make Tanger a First Choice destination and shopping experience. You will effectively and efficiently manage and oversee the business operation functionality of the center office to support the overall business needs of the center and Tanger by providing support to management, marketing, and operations by implementing administrative systems and executing assigned projects.  

In this role, you will be an instrumental part of our team by connecting closely with retailers to provide them with the services and support they need to be successful. Your interface with customers will ensure more frequent visits to shop and share their positive experience with friends and family.   Speaking to our motto, “Do It Now, Make It Happen, Have Fun”, you will assist the General Manager/Marketing Director in developing a comprehensive strategic business plan to include advertising, special events, and serving as an ambassador for our brand. 

We will look to you to champion improvements, tackle problems, and demonstrate leadership.  If you are an enthusiastic individual who thrives in a challenging, forward thinking, and fast-pace team environment, then this is the job for you.  Tanger Outlets offers a dynamic learning environment with opportunities to advance and learn alongside accomplished business leaders. 

Tanger’s Rewards:

• Competitive salary
• Generous Suite of Medical, Dental, and Vision Benefits
• 401(k) match
• Paid PTO and Holidays
• Paid Volunteer Hours
• Team Member Paid Leave Programs
• Tuition Reimbursement
• Wellness Incentives
• Group Life and Disability Insurance
• Voluntary Benefits
• Team Member Discounts
• And more…

How can you contribute to what we do?

• Customer-centric and community oriented, you will  partner with the General Manager/Marketing Director to develop and execute an annual marketing plan and budget which increases center sales and traffic, drives sponsorship and media sales, supports Tanger corporate programs and positions Tanger and the center as good corporate citizens.
• You will embrace creating mutually beneficial marketing partnerships in order to meet annual revenue goals established by the Regional Manager, Marketing Partnerships. You will be accountable for effectively prospecting, canvassing and closing media, sponsorship, and non-transactional revenue deals with insight and integrity.
• You will act as a conduit of information between retailers and management staff as appropriate, establishing strong relationships with retailers to facilitate increased retailer participation in Tanger sponsored promotions and programs.
• Collaborating with the General Manager/Marketing Director, you will coordinate and implement monthly planning and communication meetings.
• Communication is key as you prepare general correspondence to send to tenants and provide current information regarding Tanger programs. You will distribute press releases and media alerts prepared by the GM/MD, as well as maintain an updated media contact list for the center’s market.
• Keenly aware of the current retail landscape and consumer trends, you will create and/or execute national and local programs that integrate retailers, drive traffic and sales, create revenue opportunities and generate positive publicity for the center. Results should be trackable, and ROI analyzed for programs.
• To drive NOI, you will actively coordinate retailer on-site advertising and you will coordinate promotions, distribute promotional materials to tenants and customer service representatives and coordinate, track, and inventory promotional signage in center.
• You will provide retailers with the support they need to be successful by cultivating strong retailer relations, working with the General Manager to host quarterly meetings, and communicate via a monthly newsletter.
• We will look to you to flawlessly execute national, regional, and local Marketing and Marketing Partnership programs.
• Engaging with the local community and working under the guidance of the General Manager/Marketing Director, you will assist in maintaining a local tourism strategy to include bus and tour group programs, partnerships and cross-promotions with local hotels, resorts, and other tourist destinations. You will participate in festivals, conventions, and trade shows as applicable.
• We will look to you to maintain tenant handbook with operations updates, vendor updates, phone list updates and marketing calendar revisions as needed.
• You will coordinate weekly and monthly Muzak adcaster promotions with tenants, weekly programming of electronic reader board sign for highway advertising, weekly programming of Tenant Information Hot Line and weekly updates of SharePoint website.
• You will manage Brand Ambassador and/or Virtual Concierge staff (where applicable). Ensure staff adheres to all Tanger policies related to conduct, attendance, and overall performance of the role. Provide leadership for improvement plans for employees who fail to meet expectations and recognize high performing talent.
• Own recruiting, onboarding, and training staff including training sessions for sampling campaigns, marketing activations, and other events as needed.
• Collaborate with corporate accounts payable department and oversee property level accounts payable/accounts receivable in Nexus and maintain accuracy of the General Ledger. Manage orders for consumable inventory in alignment with property expense budgets through cost-effective procurement.
• Act as the primary point of contact for vendors, contractors, retailers, and shoppers.
• With the goal of moving business forward and eliminating obstacles to progress, you will ensure field support for all Tanger Corporate Departments, as required including Marketing, Leasing, Accounting, etc.
• You will manage day-to-day administrative functions as needed at your center.
• Collaborate with other departments to facilitate interdepartmental communication, resolve issues, and support cross-functional initiatives.
• Manager on Duty as required to include being on-site as needed, leading crisis management processes and procedures, handling urgent needs, making decisions to address the needs of internal employees, retailers, vendors, and shoppers as necessary.
• Assist Management team with special projects and other tasks as assigned.

About You:

• You can solve practical problems and deal with a variety of variables in situations where only limited standardization exists.
• You naturally use independent judgment, critical thinking, and prioritization to understand changing business needs.
• You possess the ability to identify areas of ambiguity and think strategically to make decisions within established policies and guidelines.
• You have management/supervisory experience and demonstrated leadership capacity, including the ability to mentor, influence and motivate others. You can evaluate assigned personnel, establish priorities, provide training, and ensure programs are executed flawlessly. 
• You are an exceptional communicator with a passion for people with strong interpersonal skills and are comfortable working in a team-oriented environment. Building team relationships to increase performance, cohesion, and engagement is important to you.
• You embrace working independently while also being successful in a collaborative team environment.
• You have exemplary presentation skills and have no problem speaking effectively with retailers, customers, vendors, and employees.
• You are comfortable in a fast-paced environment and possess exceptional organizational and time management skills which help you prioritize and manage multiple high-level projects with timelines even through frequent interruptions and changing deadlines.
• You are proficient in Microsoft Word, Excel, PowerPoint, Office 365, UltiPro, MRI, Concur, and Nexxus and are able to quickly learn Tanger systems.
• Your education includes a bachelor’s degree from an accredited university or experience in management, marketing, or the hospitality industry or any combination of equivalent education and experience. Experience in commercial real estate or a retail environment is preferred.
• Working a flexible schedule to accommodate business needs, including occasional holidays, nights, and weekends is no problem.
• You are able to travel via commercial airlines and maintain a valid driver's license to operate your own vehicle or rental car in a safe manner.  This position requires up to 5% travel as well as local travel

Experience the difference and be a part of our extraordinary team!

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