Marketing Manager, Online Content And Experience, Amazon Fresh Grocery

Interested in working on an innovative and high-impact business that is changing the way customers think about grocery? We're seeking a seasoned marketing professional to launch, manage, and innovate our Online Marketing strategy and Site Merchandising content for our Online Customer Experience. The ideal candidate thrives in a dynamic, fast-paced environment and has a passion for planning, executing, and creating compelling customer experiences. As an Online Content and ExperienceMarketing Manager, you should be a self-starter who can: 1) Apply excellent, data-driven business judgment to deliver results in a rapidly evolving environment, 2) Collaborate with internal and external stakeholders both within marketing and across business units to build exciting online experiences for customers, and 3) Own online marketing deliverables and content to support strategic business priorities.
Key job responsibilities
The Online Content and ExperienceMarketing Manager will work closely and cross-functionally with internal stakeholders to develop a holistic and comprehensive online marketing content strategy for Amazon Fresh. The Online Content and ExperienceMarketing Manager will own guiding critical marketing projects to completion to hit customer, revenue, and profitability goals.
Main responsibilities will include:
-Own online marketing strategy and site merchandising content, executing multi-channel marketing tactics to drive customer engagement and retention year-round
-Develop and manage customer experience guardrails for all online marketing Content and onsite merchandising, including project work-backs and execution plans for specific marketing content
-Perform marketing performance deep dives, compiling and analyzing onsite, customer, and campaign metrics to identify potential opportunities for growth and improvement
-Ensure high bar of online customer experience for year-round
-Coordinate with internal stakeholders on online marketing strategy and inputs, ensuring deliverables are met and processes are in place to maintain quality execution
-Establish guidelines and best practices for all online marketing content, including but not limited to: holistic content calendar, stakeholder communications, standard operating procedures (SOP), and documentation of mechanisms
-Write and contribute to documents for leadership and stakeholders, supporting in-depth business reviews and presenting results and insights
We are open to hiring candidates to work out of one of the following locations:
Arlington, VA, USA | New York, NY, USA | Seattle, WA, USA