Marketing Manager

Summary of Position:

We are looking for an organized, out of the box thinker to join the SFE team. You will oversee and drive activities related to in-unit marketing, growth, and customer engagement for your school district. You would be responsible for creating marketing strategies that will lead to increased participation, awareness, brand equity, and relevance among students and customers in the Rio Rancho area. This role will directly support the Rio Rancho Public School District in Rio Rancho, NM.

This role is focused on supporting your district’s food service marketing goals in a way that is innovative, creative, and on-trend. In addition, you will support corporate marketing initiatives in the Phoenix area.

SFE is committed to revolutionizing how students are nourished. Everything we do within a school district starts with the students. We will enhance their learning experience by creating healthy eating habits through nutrition education and interactive experiences. Students are our number one priority. Our culture focuses on treating staff with fairness and respect. A proud and happy staff member will take a more active role in improving the quality and presentation of food, which the students will appreciate and enjoy.

Our passion also includes improving the communities in which our employees and students work and live. SFE takes an active role in fighting hunger for the underprivileged by donating to food banks and charities locally and is making strides to help fight childhood obesity through education and leading by example. We form partnerships with like-minded agencies to help promote our wellness message and are committed to the advancement of our employees who help make our community programs so successful.

Responsibilities:

• Oversee and drive all related activities related to marketing and participation growth for your district
• Develop and implement marketing strategies to meet company objectives
• Manage and allocate marketing budget effectively
• Support design and build processes for new cafeterias, administrative cafes and/or outdoor kitchen/seating spaces
• Create marketing and promotions calendar to support in-unit growth
• Create engaging copy for various marketing materials, including website content, social media posts, and email campaigns
• Utilize analytics tools to track and analyze marketing campaign performance
• Develop and execute performance marketing campaigns across multiple channels
• Collaborate with cross-functional teams to ensure brand consistency and alignment
• Manage relationships with external vendors and agencies for print advertising and other marketing initiatives
• Stay up-to-date with industry trends and best practices in digital marketing
• Create marketing strategies that will build the brand, and lead to increased revenue, brand awareness, and relevance
• Create and execute game-changing ideas for the K-12 foodservice space
• Support corporate marketing efforts

Qualifications:

• Bachelor’s degree in Marketing, Business or a related field
• Proven experience in developing and implementing successful marketing strategies
• Minimum 3 years of experience doing at least 4 of the activities above with a proven track record of success
• Strong copywriting skills with the ability to create compelling content
• Comfort with a fast paced ever changing environment assisted by directional guidance without a roadmap
• A vibrant, fun-loving, no-judgement approach to coming up with ideas
• A rigorous, data-driven approach to testing ideas

If you are a creative thinker with a passion for marketing and a proven track record of driving results, we want to hear from you! Join our team as a Marketing Manager and help us take our brand to the next level.