Marketing Manager

This job posting is for a position in a restaurant owned and operated by an independent franchisee and not McDonald's USA. This franchisee owns a license to use McDonald's logos and food products, for example, when running the restaurant. However, this franchisee is a separate company and a separate employer from McDonald's USA. If you are hired for the job described in this posting, the franchisee will be your employer, not McDonald's USA. Only the franchisee is responsible for employment matters at the restaurant, including hiring, firing, discipline, supervisions, staffing, and scheduling employees. McDonald's USA has no control over employment matters at the restaurant. McDonald's USA will not receive a copy of your employment application and it will have no involvement in any employment decisions, including whether you receive an interview for the job or whether you are hired.
Salary Range: $45,000 - $50,000 per year, exempt.
Description:
McDonald's Works for Me.
I'm going places. I want a satisfying career with good benefits and great opportunities for advancement. I have a lot to offer and I want to grow.
The Job for Me - Get a job that inspires your best and moves you forward. Choose your hours. Pursue your education. Build your skills and be yourself.
The Team for Me - Our people want to say YES - to working with energy and purpose, finding new talent, providing coaching and direction, honing their leadership skills, and helping to run a business that serves up delicious food and feel-good moments. Does this sound like you? You'll fit right in.
The Company for Me - From here, you can go further than you thought possible. Reach your goals and build your future with college tuition assistance, valuable job training, and retirement benefits.
Let's talk. Make your move.
Role and Responsibilities
Reporting to the Human Resources Director, the Marketing Manager is responsible for developing a personality for
McDonald's as a brand. They do this by communicating the brand message using several different communication
methods such as advertising and promotions which are used to give the brand its recognizable face.
The Marketing Manager will lead all Street Guest Experience and or Marketing Team staff in daily operations.
• Gathers and analyzes information to identify new markets and customers, demand for products and
services, and efficacy of existing marketing campaigns and strategies.
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale
and profitability of products.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Will lead and respond to guest complaints and will collaborate will restaurant leadership to provide
training on guest recovery strategies.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and
policies.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Leads Marketing Team activities and personnel, to include in-restaurant guest surveys, guest
experience enhancement events, and community outreach programs.
• The Marketing Manager will help increase guest satisfaction survey scores and help improve the
overall guest experience in restaurants.
• The Marketing Manager will provide development and training to all in-restaurant Guest Service
Managers, on improving guest experience, OSAT scores and all items approved by the senior
leadership team.
• Leads efforts to increase guest counts, while increasing restaurant sales, through customer acquisition
strategies, and improved in restaurant guest experience.
Qualifications:
• McDonald's management experience preferred, but not required.
• 2 - 4 years' experience in marketing leadership for any industry, with a preference in Quick Service Restaurant.
• Candidate must be well versed in the utilization of social media outlets, and marketing content creating software.
Preferred Skills:
• The candidate must possess good
communication and organizational skills.
• Must be knowledgeable in technology and
following established processes.
• Candidate must be well organized.