Marketing Manager

Essential Duties and Responsibilities include the following:

• Develop and implement strategic marketing plans to achieve company objectives, including brand positioning, product promotion, and customer acquisition.
• Monitor and analyze marketing performance metrics, track ROI, and adjust strategies as needed to optimize campaign effectiveness and drive results.
• Oversee the creation and execution of marketing campaigns across various channels, including digital marketing, social media, email marketing, events, and advertising.
• Lead a team of marketing professionals, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
• Collaborate with cross-functional teams, including sales, engineering, and operations, to align marketing efforts with overall business goals and objectives.
• Conduct market research and analysis to identify industry trends, customer preferences, and competitive landscape, leveraging insights to inform marketing strategies.
• Stay abreast of emerging trends, technologies, and best practices in marketing and apply them to enhance our marketing efforts and stay ahead of the competition.
• Manage marketing budget allocation, resource planning, and expenditure to maximize ROI and achieve business objectives.
• Other duties as assigned.

Supervisory Responsibilities

This job has supervisory responsibilities as assigned.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Building a Successful Team - Using appropriate methods and a flexible interpersonal style to help build a cohesive team and further develop team members.
• Communication - Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
• Ethics - Treats people with respect; Upholds organizational values.
• Innovation - Generating innovative solutions in work situations; trying different and novel ways to improve operations and develop opportunities.

Requirements and Qualifications

• Minimum of 7 years of progressive experience in marketing, with at least 3-5 years in a leadership role, preferably in the manufacturing or industrial sector.
• Proven track record of developing and executing successful marketing strategies that drive revenue growth and market expansion.
• Proficiency in marketing automation platforms, CRM systems, and digital analytics tools.
• Experience with Google Ads, paid and organic social media, programmatic, marketing automation, and Google Analytics required.
• Familiarity with Microsoft Office Suite. Dynamics 365 CRM and Sales Accelerator preferred.
• Travel as required, typically between 10-25%

Sales Ability/Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.         

Language Skills

Ability to read, analyze and interpret general business periodicals, safety rules, operating and maintenance instructions, and procedure manuals. Ability to write reports & business correspondence. Ability to effectively present information and respond to questions from groups of managers, clients, customers, employees of the organization, and the general public.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate and percentage. Ability to draw and interpret bar graphs.

Reasoning Ability

Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Computer/System Skills

To perform this job successfully, an individual should have Intermediate knowledge of:

• Microsoft Suite (Word/Excel/PowerPoint)
• Outlook
• Outreach
• Dynamics 365 CRM
• Dynamics Sales Accelerator
• Experience with Adobe Programs
• Company specific programs

Certificates, Licenses, Registrations

• Current valid driver’s license

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, stand, and walk; use hands and fingers to handle or feel; reach with hands and arms; stoop, kneel, or crouch; and talk and hear. The employee must regularly lift and/or move up to 15 pounds and occasionally up to or over 20 pounds. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The work conditions are that of a normal office setting. The noise level in the work environment can range from quiet to moderate.