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SalaryJob Profile
Position Overview
Company Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in a newly formed Regional Marketing team to elevate our compelling, differentiated PNC brand within local markets, alongside local market teams, regional communications and sponsorships partners.
We are seeking a highly motivated and experienced Marketing professional to join our team to help deliver strategic marketing messages and campaigns that build meaningful connections with our target audiences and drive growth for the business. If you are passionate about bringing the PNC brand to life in a distinctive, locally relevant way through sponsorships and local market initiatives to drive business goals, we want to hear from you.
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued, and have an opportunity to contribute to the company’s success.
This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.
Specific Job Functions to Include:
- Lead the execution of integrated, multi-channel initiatives and recommend messaging and marketing strategies to implement in regional and sponsorship marketing plans.
- Leverage data and insights to support program optimization and ensure efforts align with business objectives.
- Ensure brand consistency across all marketing channels and touchpoints including, but not limited to digital, print, radio, in-venue signage, and event activations.
- Work cross-functionally and develop strong working relationships with Sponsorships, Corporate Communications, and other key teams to execute and improve strategic connectivity across 360 MarCom plans.
- Lead the development of creative campaigns in partnership with PNC’s agency of record and our internal Creative Services group.
- Clearly articulate brand guidelines, best practices, and processes with internal partners for consistent engagement & execution.
- Coordinate and oversee workstream efforts (in conjunction with Senior Marketing Manager) to transform and fine-tune the Regional Marketing operating model, driving greatest value for the enterprise.
- Possesses a genuine passion for marketing, a curiosity for industry trends, and a strong understanding of how local market dynamics and appreciation for local cultural nuances can help drive enterprise performance.
- Demonstrates an ability to thrive in a newly formed team environment, showing flexibility and adaptability as the Regional Marketing Team evolves and enhances operating processes.
- Brings multiple stakeholders together to activate around a common vision and builds consensus among partners in a complex, matrixed organization.
- Strong organizational skills and attention to detail to ensure the timely and efficient delivery of marketing programs and campaigns.
- Maintain a proactive, creative, and innovative mindset to continually improve and optimize our Regional Marketing efforts.
- 5+ years’ consumer marketing experience with a proven track record of successfully developing and implementing Regional Marketing strategies to drive brand awareness and customer engagement.
- Strong creative development and production experience across both digital and traditional channels
- Experience with leading relationships with internal and external agency partners and providing actionable feedback to shape the creative work.
Develops and executes integrated, multi-channel marketing plans for one or more customer segments/businesses.
Translates desired business outcomes into strategy and executes marketing programs and activities that may include advertising. sales content and internal communications. Directs and leads multi--functional program teams.
Acts as a point of contact with agencies, third parties or internal business partners to coordinate development and execute on their behalf. Making decisions and ensuring goals are being met.
Administers activities including coordination with legal, compliance, invoicing, budget management and process workflows.
Connects customer analytics and insights to inform and influence improvements program strategy.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Competencies
Business Acumen – Knowledge, insight, and understanding of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.
Business Data Analysis – Knowledge of the investigation, evaluation, interpretation, and classification of business data; the ability to collect, identify, analyze and interpret business data using various kinds of techniques to meet business needs and requirements.
Collaborating – Knowledge and ability to promote a culture of information sharing and working together to solve business problems and meet business goals.
Decision Making and Critical Thinking – Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.
Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Effectiveness Measurement – Ability to measure the quality and quantity of work effort for the purpose of improvement.
Marketing Function – Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.
Marketing Systems – Knowledge of and ability to utilize an organization's marketing information systems.
Matrix Management – Ability to build and use effective working relationships within own department and across department, functional, and geographic reporting lines.
Work Experience
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Education
Bachelors
Additional Job Description
Benefits
PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.
Disability Accommodations Statement:
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com . Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and select Option 4: Recruiting for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
Equal Employment Opportunity (EEO):
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
California Residents
Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
