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SalaryVanguard’s Retail Marketing team is expanding its UX strategy to better define and support a diverse population of modern investors who have a wide range of financial needs and shifting priorities. You'll be joining Vanguard’s in-house agency and sharing its mission by telling Vanguard’s story and offerings through simple, intuitive, and meaningful experiences that inspire action.
This role:
Creates in-depth, compelling communications and positioning on a range of subjects, including Vanguard funds, products, and services; financial markets; the economy; regulatory matters; portfolio construction and theory, and internal communication topics. Exercises decision making authority and interacts with user experience test subjects.
Displays versatility and demonstrates understanding of user experience principles in producing clear communications through a wide range of styles and channels, including responsive web pages, campaigns, ads, emails, presentations, blogs, videos, letters, articles, videos, and social media channels. Partners with user experience team to set up tests, measure effectiveness, solve problems, and create communication content that meets user experience goals.
Expertly presents and "sells" content and design solutions to senior management, project teams, partners, and stakeholders. Ensures the success of the strategy. Participates in discussions on user-centered design principles, visual design, user behavior, interactions, and Vanguard's brand.
Plans communication content in consideration of universal design principles and tags content to interface with a wide variety of technologies.
Provides creative direction and guidance on messaging and/or content strategy across mediums, working closely and collaboratively with designers, developers, marketing managers, and business leaders. Leads the creation of new approaches or processes with a 1-3 year outlook.
Serves as a mentor to less experienced writers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills.
Participates in special projects and performs other duties as assigned.
What it takes:
Five years related work experience. Two years in user experience, digital marketing, or similar preferred.
Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.
Previous experience collaborating with multidisciplinary teams that include copywriters and UX writers to achieve project outcomes.
Knowledge of user-centered design principles, including best practices for visual design based on user behavior.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
We are Vanguard. Together, we’re changing the way the world invests.
For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.
We want to make success accessible to everyone. This is our opportunity. Let’s make it count.
Inclusion Statement
Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
