Marketing Director

Work from Home (WFH) - Hybrid, but must be able to come to campus (or other San Diego areas) when needed
CIAT Location: National City, CA
Reports to: VP Strategy & Analytics
Status: Exempt
Employment Type: Full-time
Overview:
California Institute of Arts & Technology is seeking an energetic and passionate Marketing Director to lead the department to meet and exceed student growth goals. The Marketing Director is a pivotal leadership role responsible for developing and executing a comprehensive marketing strategy that will propel CIAT to the forefront of the national higher education marketplace. The Marketing Director will oversee and recommend optimizations in CIAT's advertising portfolio using a data-driven approach to maximize enrollment ROI and student retention.
Responsibilities:

• Develop and execute a forward-thinking marketing strategy aligned with the college's vision and goals. Craft a roadmap to achieve a significant increase in student enrollment over the next 5 years
• Create and manage the marketing budget effectively, ensuring maximum ROI on marketing investments. Utilize data-driven insights to evaluate the effectiveness of marketing initiatives and adjust strategies accordingly
• Collaborate with all CIAT departments to align marketing efforts with enrollment and student retention goals
• Evaluate and recommend new lead-generation, media, and technology partnerships
• Develop and maintain internal processes to ensure marketing campaign planning, execution, performance tracking, and optimization are completed on schedule and within allocated budgets
• Lead digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns, to drive lead generation, engagement, and conversions
• Oversee the creation of compelling and informative content across various channels to position the college as a thought leader and attract prospective students
• Collaborate with CIAT's Admissions, Financial Aid, Accounting, Education, and Career Services departments to support streamlined student communication initiatives
• Ensure the website is maintained with up-to-date content, competitive and persuasive branding, and technical optimization
• Perform ongoing competitive benchmarking and in-depth market research to ensure CIAT stays on top of industry messaging and higher education trends
• Ensure CIAT policies and procedures are executed, monitored, and upheld on an ongoing basis to ensure all Federal, State, accreditation, and institutional policies and procedures are met
• Supervise and mentor the marketing team, fostering a culture of innovation, collaboration, and excellence. Lead hiring and performance management initiatives to meet department objectives
• Maintain a motivated and professional team by recruiting, selecting, orienting, coaching and training employees
• Coach and counsel employees in partnership with HR
• Provide professional growth opportunities for employees
• Process timely, accurate, fair, without bias, performance reviews
• Ensure a safe, secure, and ethical work environment
• Embody CIAT's mission, vison and values

Requirements

• Bachelor's degree in marketing, communications or related field is preferred
• 8+ years of marketing experience, 3+ years in marketing leadership experience required
• Experience building and cultivating teams to reach performance metrics
• Experience using enterprise CRM systems such as Salesforce, HubSpot, Microsoft Dynamics, or equivalent
• Experience with Google Analytics, Microsoft Excel, or business data management tools to measure marketing campaign performance
• Strong decision-making and problem-solving skills and demonstrated ability to drive innovation
• An in-depth understanding of the technology industry including education and career requirements, technology vendors, certification, and/or credentials requirements
• A computer savvy and technical mindset willing to learn new systems that are deployed and build automated processes to streamline manual activities
• Strong presentation, public speaking, and writing skills
• Possess a sincere interest in helping others achieve life goals
• Takes a customer-service-oriented approach to recruiting and retaining students and collaborating with internal departments
• Self-motivated, goal-oriented, assertive, results-driven, high energy, and highly ethical
• Team player with a positive, can-do attitude
• Strong organizational skills with the proven ability to prioritize
• Reliable transportation to go on campus, attend seminars/training, if required

Position Type and Expected Hours of Work
This is a full-time hybrid position. Days and hours of work are Monday through Friday. Occasional weekend and evening hours may be required. Occasional weekend and evening hours may be required to accommodate student support coverage. Travel to CIAT campus for sponsored events may be required.
Supervisory Responsibility
This position supervises the Marketing department personnel and independent contractors or agencies completing work for the Marketing Department.
Values
Values such as integrity, excellence, customer service, teamwork and mutual respect are some of those that remain constant, regardless of changes in our company. When identifying company values, it is important that those values are being demonstrated in the course of business each day. Our values set expectations for how employees and managers interact with every person while representing the company.

• We are passionate about education and student success
• We value integrity and excellence in our employees and students
• We treat ourselves and our students with dignity and respect
• We believe in and encourage innovation at our school to better help our students succeed
• We have a customer centric focus and we want people highly committed to achieving goals, where our success equals student's success
• We are accountable for our actions, and if errors occur, we focus on preventing future errors and moving forward
• We have a growth mindset, always looking for ways to improve, with a sincere belief that every student can do better and achieve their goals
• We expect every employee to be an example of conduct and professionalism, being a role model to students and colleagues

Physical Demands
These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions .

• Ability to type, use a computer to search for information, and input information while speaking on the phone is required
• Requires daily use of a personal computer and related software applications at a workstation
• Requires completion of some tasks that require reaching, grasping, and making repetitive hand movements in the performance of daily duties
• Requires prolonged sitting and or standing at a workstation for 8+ hours per day
• Requires dependability and excellent attendance records
• Requires travel to conduct CIAT business, as needed
• The employee will be required to compute simple to simple mathematical calculations as a normal part of this role

Work Environment
While performing the responsibilities of the job, these work environment characteristics are representative of the environment the job holder will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
AAP/EEO Statement
California Institute of Arts & Technology provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, California Institute of Arts & Technology complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
California Institute of Arts & Technology expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of California Institute of Arts & Technology's employees to perform their job duties may result in discipline up to and including discharge.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time, with or without notice.
I acknowledge that I have read this job description in its entirety and have discussed the expectations of this position with my Manager. I have received a copy of this job description. I understand the duties, and am fully able to meet the requirements, and perform the essential functions of this position, with or without reasonable accommodations. I further acknowledge, and understand, this job description does not create an employment contract, and nothing contained herein alters my at-will employment status.
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Salary Description
$90,000- $120,000 yearly/DOE