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Form of workBobbitt’s Marketing Director will bring energy and excitement to telling the Bobbitt story, while demonstrating excellence in the execution of our messaging and deliverables. This position, with direction from leadership, will lead the marketing team in all internal and external marketing efforts, branding, creativity, communications, and RFP/RFQ responses for Bobbitt and Radius, its steel solutions and services division. The Marketing Director will partner with business development and division leaders to develop creative material and execute marketing campaigns.
The ideal person is strategic, creative, decisive, and thrives in a fast-paced environment. Keys to success in this position are a creative vision, strong leadership abilities, comfortable with public speaking, and notices the details. The ideal person will bring a drive for results, a deep sense of accountability, and the energy to strive for excellence in all tasks. The Marketing Director thrives on managing a variety of key initiatives concurrently and has the courage to lead in the face of ambiguity and elevate Bobbitt to the highest level in all our markets.
Duties & Responsibilities:
- Leader: Recruit, inspire, retain, and develop marketing talent through coaching and mentoring.
- Pursuits: Lead the completion of marketing pursuits including RFQ/RFPs, qualification packages, presentations, and interview materials; ability to jump in and assist the team as workload demands.
- Marketing Campaign Creation/Management: Lead the ideation, visualization, development, and execution of annual marketing campaigns in support of the firm's marketing plan and strategic vision. Collaborate with marketing team members to guide content development, messaging, and strategy for the campaign, and ultimately be responsible for managing the execution. Collaborate with marketing / branding team leaders to develop corporate messaging and ensure implementation across all platforms.
- Digital Marketing: Ensure the content of the corporate website, social medial channels, and other collateral align and support the marketing strategy;
- Social Media - Lead the development and implementation of our social media strategy; Understand SEO, develop and provide KPIs.
- Materials - Deliverables – Work closely with internal partners to ensure the highest level of deliverables that elevate the Bobbitt/Radius brands.
- PR/Advertising – Manage the PR/advertising strategy to ensure alignment and consistency of messaging throughout the organization and external outlets.
- Content development: Develop strategic marketing content from technical experts and seek channels to communicate externally through publications, speaking engagements, roundtable discussions, webinars, etc.
- Event Management: Oversee the success of internal and external events, including client appreciation, employee appreciation and other community service events.
- Internal Communications: Curate and develop content and messaging for multi-channel internal communications. Develop relationships with key internal partners such as operations executives, sector and regional leaders. Attend key meetings. Develop processes to ensure key messages / news is being communicated by leaders to team members.
- Regional engagement - Provide focused efforts to further garner employee engagement from regional offices via regular and tailored employee communications.
- Safety Communications - Partner with the Safety Director to develop and implement a strategy for creating effective and impactful safety and risk mitigation communications for both internal and external stakeholders.
- Crisis communications - Manage the crisis communications process and execution, working closely with risk management, operations, and executive leadership.
- Measurables - Develop and execute corporate initiatives, identifying innovative approaches and managing KPIs to increase effectiveness of marketing strategies.
- Brand Ambassador - Represent Bobbitt at industry and professional organizations and events.
Required Knowledge, Experience & Competencies
- Bachelor's degree in Marketing, Communications, Business, PR, or English.
- Six years of experience in increasing roles of responsibility in marketing, communications, or PR, or a combination thereof.
- Experience in B2B or professional services marketing.
- Experience in leading and managing a team of 2-6 employees.
- Proficiency in Adobe Creative Cloud, social media and SEO tools, CRM systems, Email & survey campaign tools, and content management systems (WordPress).
- Proven experience in developing and implementing process, creating efficiencies, and identifying KPIs to prove ROI.
- Proven experience developing and executing marketing strategies and campaigns.
- Experience in writing press releases and media relations.
- Excellent writing, communication, and public speaking skills.
- Ability to work effectively in a fast-paced environment and handle multiple projects with changing priorities.
- Strong organizational skills, attention to detail, and the ability to manage complex projects across a variety of functions.
Preferred Knowledge, Experience & Competencies
- Graduate Degree in Marketing, Communications, Business, PR or English.
- 2+ years of experience in a role managing direct reports.
- Marketing experience specific to the A/E/C industry.
- Experience managing a marketing budget.
- Experience managing crisis communications.
Supervisory Requirements:
- Directly supervises the positions of Senior Marketing Coordinator, Marketing Coordinator and Marketing Assistant.
Travel Requirements:
- Occasional travel (10-15%) to meetings and events, typically within a 100-mile radius of the office.
- Occasional travel to various job site locations as needed for photography or milestone events.
Physical Requirements:
- Ability to lift 10-25 lbs. as needed to handle marketing materials, trade show booth set up, etc.
- Ability to sit and/or stand for prolonged periods of time.
- Ability to see well (naturally or with correction).
Comments:
This job description covers the principal duties/responsibilities of the role. It should not be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.
The Bobbitt Group is a 100% Employee-Owned commercial and industrial general contractor building in the Carolinas. With a rich history spanning 77 years, we have a strong reputation for quality, commitment, and integrity.
Bobbitt is committed to creating an inclusive and diverse environment and is proud to provide fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job-related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling (919) 800-4622 or sending an email to careers@bobbitt.com. Bobbitt provides reasonable accommodations to qualified individuals with a disability to enable them to effectively participate in the application process, as required by law.
All applicants must be authorized to work in the US. We participate in E-Verify. Information from all employees’ Form I-9 is used to confirm work authorization.
