Marketing Coordinator

ABOUT THE COMMUNITY FOUNDATION OF WESTERN MASSACHUSETTS (CFWM)
Everything we do begins with local generosity: People in our region who want to give back to their communities in Franklin, Hampden, and Hampshire counties. When our donors give to us, they know that their gifts will be invested, stewarded, and shared to support people where they need it most.
As your community foundation, we're passionate about serving by bringing together resources, expertise, and devoted regional partners to tackle complex and complicated issues. We're deeply devoted to seeking solutions, building connections, and collaborating to have an effective and positive impact where we live.
CFWM is committed to working together across our community to increasing equity and opportunity so that all who live in our three counties have access to a satisfying quality of life.
ABOUT THE POSITION
The Marketing Coordinator will create multi-channel content for diverse audiences to advance brand awareness, connect with current and new constituents, and manage marketing efforts for events and communications projects for CFWM and its initiatives. The Coordinator is responsible for maintaining the day-to-day operations of the Foundation's marketing activities, email program, and social media accounts. This position also coordinates and drafts compelling content to ensure continued growth across all digital channels.
ABOUT YOU

• You have experience on a marketing team.
• You have a background in design, marketing, publishing, public relations or journalism.
• You have the ability to communicate clearly and creatively with diverse audiences.
• You have excellent writing and editing skills.
• You are proficient with Microsoft Office Suite, Adobe Creative Suite, and Canva.
• You are a strategic thinker and adept at problem solving.
• You demonstrate responsible time management.
• You bring creativity and design sensibility to the team.
• You are comfortable working collaboratively and independently in a deadline driven environment.

WHAT YOU WILL BE DOING
ESSENTIAL RESPONSIBIITIES

• Execute marketing strategies and campaigns to promote the Foundation's grants, programs, events and services
• Maintain social media and marketing calendar; draft content and prepare graphics or other media for posting
• Collect marketing requests and provide support for the development of marketing collateral
• Coordinate monthly e-newsletters (i.e., draft short summaries, collect internal communications requests, and format content in newsletter templates)
• Coordinate, format, and disseminate email communications using Mailchimp
• Collect website, social media, and email metrics and prepare internal reports to key stakeholders
• Other duties as assigned
• Manage all event and convening invitations and promotional materials for community impact, education and donor engagement events
• Collaborate with staff to prepare annual fund marketing materials
• Create digital and print newsletters
• Develop basic graphic design and video editing work to create compelling content for website, blogs, and social media
• Edit and proofread content

PUBLIC RELATIONS AND SOCIAL MEDIA
Collaborate with colleagues to identify news stories to publicly relate and amplify the work of the foundation and its impact:

• Write frequent and compelling stories about the Foundation's initiatives, grantees and donors
• Maintain social media calendar; draft content and prepare graphics or other media for posting

MARKETING
Produce branded graphics, marketing materials, event invitations and promotion and support and promote CFWM events (virtual and in person):

• Manage all event and convening invitations and promotional materials for community impact, education and donor engagement events
• Collaborate with staff to prepare annual fund marketing materials
• Create digital and print newsletters
• Develop basic graphic design and video editing work to create compelling content for website, blogs, and social media
• Edit and proofread content
• Track and organize digital performance metrics in preparation for reports

JOB CODE: 1000007